JOB PURPOSE
Surf is the leading laundry masterbrand in the Philippines, split between fabric cleaners and fabric enhancers.
The Surf Fabclean Business Performance Manager oversees the total fabric cleaning business of the Surf, accounting for 80% of the total business, including Surf CPGs: powders, liquids and bars. The role will report to the Surf Masterbrand Business Performance Manager.
They will have end-to-end responsibility on the fabclean home care business including Business Management (P&L Management), Category Strategy, and Brand Marketing Plan, working with internal cross-functional teams as well as external agencies.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Business Management
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Responsible for the health, performance, and end-to-end P&L management of HC Surf Fabclean, including topline sales delivery, gross margin improvement projects, and brand & marketing investments management to deliver bottom line profits. Monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.
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Leads weekly project task force meetings, both to internal and external stakeholders, to monitor brand operations, ensuring agreed deployment plans are progressing as planned OTIF.
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Lead their part of the business in the monthly S&OP cycles (Activity & Demand Review, Local Sales & Operations Meeting) including sales analysis and spotting of issues and opportunities.
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Leads opportunity spotting, as well as creation and progress of projects that fall within NRM, PPA.
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Lead their part of the business in the annual One Plan Brand Audits.
Category Strategy
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Support the CSP team with the Surf Fabclean Category Strategy, localizing the Category Growth Story, valuating the Category Growth Drivers, and coming up with the 8-Quarter Plan, with corresponding trade support.
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Leads a multifunctional team to implement the plan in the market place and monitors performance of the support plans.
Brand Marketing Plan (Focus on Deploy, Opportunity for Design)
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Spearheads the creation and development of the Surf Fabclean Brand Marketing Plans, in alignment with GAP framework and MYIPs.
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New Brand/Format Launches/Extensions (as necessary)
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Variant/Pack Innovation/ Renovation within existing portfolio
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Campaign development and deployment including but not limited to traditional media, digital, social and below the line executions.
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Responsible for legal and regulatory compliance in accordance to ASC, FDA, DTI etc.
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Leads OTIF PLE review of launched projects, with a point of view on course corrective actions or step up plans.
Key Success Metrics
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Financial Metrics: Underlying Sales Growth (USG) and Underlying Operating Margin (UOM)
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Unmissable Brand Superiority, Brand Power & Market Share Growth
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Innovation Delivery to Business Cases
Skills, Experiences & Qualifications
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Minimum 6 years experience in Brand Management or Customer Business Development
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Business or Category Planning
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Consumer and Customer Understanding
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Project Management and Problem Solving
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Good with Numbers (Sales Analytics, Business Cases, etc.)
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Communication & Presentation Skills
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Leading Teams and Managing Stakeholders
Key Interfaces
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Internal Cross-Functional Project Team (including R&D, Supply Chain, Finance, Customer Business Development, Media, Consumer & Market Insight, Customer Strategy & Planning)
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Internal Global/Regional Brand Teams
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Creative, Media, and PR/Influencer Agencies
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
