Summer 2025 PR and Social Media Internship

Posted 20 Days Ago
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San Diego, CA
Internship
Agency • Social Media
The Role
The internship offers students practical experience in PR and social media, covering research, writing, media engagement, and strategy under mentorship in a hybrid work environment.
Summary Generated by Built In

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “These Women Are Dictating Where You're Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). 

At J/PR, we’re incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.
 

The Role

The student internship program is a hybrid (in-person and work-from-home) learning and mentorship experience at J/PR. The ideal candidate knows the PR and social basics but is eager to jumpstart their career & is planning ahead for their future. The student internship program provides an integrated learning & training experience that immerses students in the fast-paced PR and social media marketing industry through interaction with staff, clients, and media. A student will dig into the basics and beginnings of successful Public Relations and Social Media campaigns. Students will get exposure to PR and social media strategy, research, media engagement, influencer relations, client brainstorming, community management, creative writing, and learning to collaborate & network with professionals. This experience requires reliability, foundational knowledge of PR/media studies or digital marketing through a college/university program, and a passion for the travel, hospitality, and lifestyle industries.

This is a hybrid internship based out of one of our primary office locations (San Diego, CA; Denver, CO; Nashville, TN; New York City, NY) and requires a 16-hour/week time commitment, with 8 hours completed in the office each week. The internship will run from mid-May through late August 2025.
Duties and Responsibilities:

Public Relations

  • Assist in research on upcoming trends, articles & social media relating to the PR industry & clients 
  • Assist with reporting & gathering information to develop efficient pitches
  • Assist with writing press materials (for example: fact sheets, media lists, press releases, newsletters, bios/backgrounders)
  • Assist in brainstorming & planning sessions/story angles & partnerships
  • Assist with data input for weekly reporting/client updates
  • Learn and demonstrate basic understanding of Barcelona Principles scoring with oversight from team members 
  • Learn and navigate Muck Rack for development of quality media lists 
  • Learn and navigate Muck Rack dashboards for reporting and share-of-voice (SOV) analysis

Social Media

  • Learn and gain a basic understanding of Tagger (Sprout Social) for influencer analysis
  • Provide administrative assistance with media and influencer relations (writing, research, backgrounders)
  • Research and pull imagery requests and photo needs, content calendar requests, and influencer relations information
  • Research models/influencers for content shoots
  • Assist with the digital filing within content archives for each client
  • Source UGC for mockups during the community management process
  • Ability to perform other tasks or projects assigned by manager and account team members

Professional Growth

  • Learn time management tips + tricks
  • Gain front-row access to PR and social strategy
  • Engage with the industry leaders & award-winning company culture
  • Learn to collaborate & network with teams/professional individuals
  • Build portfolio & resume 
  • Perfect your communication skills (industry and internal emails)

Experience:

  • College student with a concentration in Communications, Public Relations, Marketing, Digital Marketing, Journalism or similar study
  • Previous intern experience is beneficial but not required 

Requirements:

  • Eligible to receive academic credit through school
  • Must be able to commute to one of our primary US offices (San Diego, CA; Denver, CO; Nashville, TN; or New York City, NY) at least once a week for the duration of the internship
  • Attend a week-long training program at the start of the internship
  • Commit to a regular weekly schedule (16 hours/week)
  • Proficiency in computer programs, including:
    • Word, PowerPoint and Excel in a Mac OS environment
    • Google Drive (Docs, Sheets, Slides)
  • Self-starter, ability to work independently in a hybrid environment
  • Strong oral and written communication skills
  • Strong interpersonal skills
  • Strong organizational skills
  • Must be able to identify and resolve problems in a timely manner
  • Experience with AP writing style
  • Social media knowledge
  • Presentation skills

Compensation:

  • Student interns are compensated with school credit and a stipend to offset commuting costs upon completion of the internship ($575)
  • Academic credit varies and is to be determined by student interns' universities – receiving academic credit is a requirement to be eligible for our internship
  • As a part of J/PR's commitment to creating a more diverse and equitable future in PR and travel, we offer a scholarship to aspiring PR professionals from underserved, economically, or socially disadvantaged communities. Please visit our Inclusion, Diversity, Equity & Accessibility (IDEA) Scholarship page to learn more and apply.

Top Skills

Excel
Google Drive
Muck Rack
PowerPoint
Sprout Social
Tagger
Word
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The Company
HQ: New York, NY
136 Employees
On-site Workplace
Year Founded: 2005

What We Do

J/PR is an international luxury PR, influencer relations and social media agency specializing in hospitality, travel, destination tourism and luxury lifestyle brands, established in 2005. J/PR has consistently risen to become one of the fastest growing agencies in the travel and hospitality spaces, with a global roster of clients including renowned brands such as Relais & Châteaux, Hilton Luxury Brands, Virgin Limited Edition, multiple Ritz-Carlton Hotels & Resorts properties, Visit Utah and Visit North Carolina in addition to a list of luxury hotels worldwide. J/PR stands apart for its creativity, poise and determination--methodically and continually growing its client base, even amidst the backdrop of a global pandemic that has deeply impacted the travel industry.

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