Strategic Program Manager-Marketing

Posted Yesterday
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San Jose, CA
127K-188K Annually
Mid level
eCommerce • Retail
The Role
The Strategic Program Manager will work with eBay’s Global Marketing team to develop operational plans for integrated marketing campaigns, collaborating with various stakeholders and ensuring timely deliverables. Responsibilities include project management, campaign planning, and optimizing marketing operations through effective communication and process improvement.
Summary Generated by Built In

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

 

 Strategic Program Manager to work within eBay’s Global Marketing organization – quickly learn eBay’s business and marketing best practices as you work with eBay marketing leadership and business stakeholders to develop comprehensive operational plans to manage complete project lifecycles for complex integrated marketing campaigns. You will work hand in hand with global brand, global operations, global marketing teams (CRM, media, comms, consumer insights, etc), global creative teams, and global agency partners. You’ll be driving initiatives and decision making to ensure the right plans for the agreed-upon strategy are delivered to drive eBay’s business goals.

You will support the execution of omni-channel marketing deliverables by collaborating with cross-functional teams, defining requirements, scopes, scheduling resources, ensuring deliverables hit key milestones from kickoff through delivery, QA, and campaign optimization. May include supporting concept development/creative strategy, media strategy, photo shoots, tv, video, print, digital content including social, email creative, radio/audio spots, and out-of-home media.

Create project status reports to track progress and timelines to streamline communications among stakeholders in an agile and action oriented environment. Partner cross-functionally to optimize processes and provide continuous improvement to marketing operations.

Key responsibilities and requirements include:

  • Support programs across our Motors focused category and global brand initiatives.

  • Collaborate with multiple stakeholder organizations to ensure dots are connected between customer strategies, marketing objectives and strategies in go-to-market executions

  • Project management and oversight of campaigns including creative development, agency management and ensuring campaigns are delivered on time for paid and owned channels

  • Obtaining buy-in and sign-off from business unit partners for all plans

  • Regular status updates to marketing and business unit partners

  • Manage campaign planning, development and deployment

  • Ability to build timelines and organize project resources, identify stakeholders and create RASCIs, create and improve processes

  • Manage relationships with internal and external stakeholders

Preferred Qualifications:

  • Marketing or agency account management experience required

  • Digital Marketing experience in all channels preferred vs. project manager generalist

  • Background in working with creative teams and proven ability to work within processes 

 

The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.

$126,800 - $187,550

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico.

 

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The Company
HQ: San Jose, CA
26,035 Employees
On-site Workplace

What We Do

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Our portfolio of brands includes eBay Marketplace and eBay Classifieds Group, operating in 190 markets around the world.

We offer sellers the ability to grow a business with little barrier to entry regardless of size, background or geographic location. We never compete with our sellers. We win when our sellers succeed. Buyers who shop on our Marketplace and Classifieds platforms enjoy a highly personalized experience with an unparalleled selection at great value.

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