Strategic Planner

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Santa Monica, CA
AdTech • Agency
The Role

We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.  

Why You’ll Never Want to Leave 

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around  for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth. 

Who You’ll Be Collaborating With 

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop. 

Job Summary

We are looking for a teammate with an inquisitive mind and the tenacity of a detective to join the RPA strategic planning team to work across multiple accounts. The ideal candidate is someone who likes to solve problems, absorb and hunt down information, and distill it down to simple human truths. They have the ability to empathize with an audience and see issues from their point of view. This is a great opportunity to grow and develop advertising, creative, and brand strategy skills in a variety of categories. We want someone who brings a fresh perspective and is willing to learn.

What You’ll Be Working On 

  • Developing and implementing brand and communication strategy across various consumer touchpoints, especially digital and social
  • Uncovering insights and bringing to life the worlds of our targets and what makes them to tick to help inspire great creative work
  • Connecting the dots through our client’s business, the competitive landscape, research and consumer trends
  • Shaping creative development with constructive feedback and a nuance for language
  • Collaborating with other departments and specialties, and providing them with strategic guidance to stay true to the brand and solving business problems

How You’ll Excel In Your Role (Experience You Bring)

  • Leading competitive audits to uncover category trends and competitive messaging
  • Analyzing research and extracting key insights to inform briefs and presentations
  • ​Drafting clear, inspiring creative briefs built on cultural, consumer and brand truths
  • Monitoring and interpreting cultural trends, social behavior, and emerging consumer values to keep brand thinking relevant and future-facing
  • Supporting the development of brand positioning, architecture, and messaging frameworks
  • Resourcefulness in finding answers, synthesizing and drawing insights from syndicated/secondary research
  • Strong written and presentation skills
  • Strong computer and design skills including PowerPoint, Excel and video editing
  • Basic knowledge of research methodologies and statistics for both qualitative and quantitative research
  • Understanding of social/digital media metrics and measurement
  • Proactive, organized, independent with the ability to balance multiple accounts, teams and projects

**We are unable to offer employment visa assistance for this role.**

**This is a hybrid role is based in the Los Angeles area.  You must live in the area or be relocating to be considered.**

The monthly salary range for this position is $5,833 - $6,667, with an annualized equivalent of $70,000 - $80,000.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.  The Company reserves the right to modify this pay range at any time.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other classification protected by federal, state, or local law.


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The Company
HQ: Santa Monica, CA
1,222 Employees
On-site Workplace
Year Founded: 1986

What We Do

RPA is a modern ad agency with a timeless perspective: People First.

We create work that matters to people, for brands that matter to people, in an environment where people matter.

Our #PeopleFirst culture attracts the best talent in the business.

We are a collective of specialists, with deep benches of talent in nearly every discipline a modern marketer needs today. All collaborating together with a shared philosophy and shared goal.

If you share that goal, we want to connect with you.

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