About The Company
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You have a genuine passion for strategic partnerships with brands and exhibit a proactive approach to problem-solving. You thrive in collaborative settings, enjoy creating brand campaigns, and are eager to learn and bring new ideas to the table. You have a strong work ethic, enthusiasm for tackling challenges, and a desire to contribute positively to our company culture and objectives.
About The Internship
As a Strategic Partnerships intern, you will have the unique opportunity to gain hands-on experience in crafting various brand partnership initiatives, working closely with the team and cross-functional partners on impactful projects. You have the chance to immerse yourself in all phases of campaigns, including event day and lead up, contributing to our team's success while honing your skills in lucrative partnership activations. This role is perfect for motivated individuals seeking to explore their passion for strategic & brand partnerships, develop new competencies, and lay the groundwork for a successful career journey.
Responsibilities include:
SALES
- Work on weekly roundup of industry/client news in the marketplace
- Support sales team on prospecting reports and weekly editorial calendar
- Update sales materials, join sales calls and weekly team meetings
- Send out client gifting/mailers
MARKETING
- Assist with the creation of select pre-sale materials and post-sale elements such as external kick-off call documents and the creation of ‘sold’ outlines
- Create and/or update select case studies
- Place NetSuite orders for marketing initiatives
CLIENT SERVICES
- Support CSM team by taking screenshots of live campaign elements
- Work on pre-sale/post-sale materials such as media plans and wrap decks
- Learn and utilize platforms such as google Analytics, Dash Hudson, and Iterable to collect campaign performance data
AD OPERATIONS
- Traffic creatives in Google Ad Manager and Meta Ad Manager
- Campaign pacing and performance data analysis
Qualifications & Experience
- Currently enrolled in a relevant undergrad (entering Junior or Senior year) in a related area of study and able to receive course credit with proper documentation.
- Excellent communication skills, both written and verbal
- Proven ability to work effectively in a team environment.
- Demonstrated problem-solving skills and willingness to learn.
- Familiarity with or experience in strategic and brand partnerships
FAQ
- Type of Hire: The internship will be part-time (16-24 hours/week) and run from June 9th – August 1st, working in our Hybrid environment in New York, NY
- Compensation: Students must be eligible to receive school credit and provide supporting documentation, and work in our Hybrid environment.
- Perks: Special offers with brand partners, access to custom lifestyle resources and events.
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in our NY co-working space on Tuesdays and Thursdays.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
Top Skills
What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
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