Strategic Growth Marketer

Company Description

WORQ is a flexible-office and community company, with products in coworking spaces, community app, enterprise solutions and looking to grow its offerings to better service and innovate the real estate market. As an innovation firm in this industry, WORQ is a venture capital-backed startup invested by Cradle, 500 Start-Ups, Phillip Capital, Space Matrix ( a sister company of Jungle Ventures ), as well as private investors from Goldman Sachs and Temasek. Winning 5 awards including, Voted the Best Coworking Space of Malaysia by the Malaysia Rice Bowl Startup Awards in 2017, Coworker Member’s Choice Award winner in 2018, Outstanding Incubator / Coworking Space Winner in 2018, Coworker Member’s Choice Award winner for Kuala Lumpur category in 2019 and Coworker Member’s Choice Awards winner with 100,000 sqft of space and growing, housing over 281 companies, we have been able to fuel collaboration on a scale never seen before in Malaysian entrepreneurship history. 

WORQ’s fast growth in a sustainable manner has garnered the continued support and investment from the VC world including its latest third round of financing completed amidst COVID-19 with backing from seven follow-on investors, signifying investor confidence in its potential. Its sustainability and risk management is bar none and endorsed by six of the major banks in Malaysia extending loan offers to WORQ, passing the stringent risk test of traditional banks. With a strong base, WORQ is poised to capitalize on the fast-growing flexible office market to reach its vision of making people prosper by working together. It's a massive dream, and we're working passionately to fulfill it. We can't do it alone though - this is where you come in.

Job Description

Job Summary:

Are you a bold, creative, and results-driven marketer who thrives on hacking growth, launching game-changing campaigns, and shaping the future of work? We are looking for a Strategic Growth Marketer to supercharge our expansion, amplify our brand, and drive high-impact marketing strategies that fuel business growth.

In this role, you will be at the forefront of innovation in blending growth marketing, performance analytics, and product strategy to attract, convert, and retain customers at scale. You will not just run the ads, but you will also craft compelling go-to-market strategies, engineering demand, and shape the ultimate coworking experience for businesses of all sizes. Your mission is to transform big ideas into measurable growth, from discovering new market opportunities to optimizing the entire customer journey.

If you are ready to own the strategy, execute with precision, and push the limits of what is possible, we want you on our team! 

Job Responsibilities:

I) Growth Marketing & Customer Acquisition

• Develop and execute growth marketing strategies to expand market presence, activate new outlets through lead generation and drive customer acquisition.

• Identify new market opportunities and customer segments through data analysis, industry research, and competitive benchmarking.

• Lead performance marketing efforts, leveraging A/B testing, funnel optimization, and automation to maximize ROI.

• Utilize CRM and marketing automation tools to track, analyze, and improve marketing campaign performance.

• Optimize digital marketing channels (SEO, SEM, paid ads, email marketing, and social media) to enhance brand visibility and lead conversion.

• Drive partnership and co-marketing initiatives with landlords, real estate brokers, and business communities to accelerate growth.

II) Product Development Strategy & Market Fit

• Conduct market research, customer feedback analysis, and competitive intelligence to inform product development decisions.

• Collaborate with the sales and operations teams to refine existing coworking solutions and develop new offerings that align with evolving customer needs.

• Test and validate new product ideas, implementing pilot programs and gathering data on user engagement and retention.

• Develop positioning and go-to-market strategies for new products or service expansions, ensuring seamless execution.

• Establish metrics to measure product performance, ensuring continuous improvements based on user behavior and market demand.

III) Cross-functional Collaboration & Reporting

• Work closely with marketing, sales, and operations teams to align marketing and product strategies with business goals.

• Develop and present data-driven reports and insights to senior management, providing strategic recommendations for continuous improvement.

• Stay ahead of industry trends and emerging technologies in digital marketing, customer engagement, and the coworking space sector.

Qualifications

Job Qualification & Requirements:

• 5+ years of experience in growth/product marketing portfolios. 

• Bachelor’s degree in Business, Marketing, Communications or relevant fields.

• Preferably had exposure in real estate, coworking, SaaS, or startup environments.

• Proven track record of driving customer acquisition, conversion optimization, and retention with data-backed strategies.

• Experience in product marketing and product-led growth strategies, with the ability to influence product development and go-to-market execution.

• Creative thinker with a hacker mentality—you know how to unlock new growth channels and scale marketing campaigns efficiently.

• Excellent communication and storytelling skills, capable of crafting compelling brand narratives that resonate with different customer segments.

• A true team player—collaborative, adaptable, and always ready to push boundaries to make things happen.