Staff Software Engineer, Media Products

Posted 10 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
Senior level
Big Data • Food • Mobile • Payments
Fetch Rewards gives shoppers an easy and fun way to save on their everyday purchases.
The Role
The Staff Software Engineer will lead the development of media products, focusing on ad integration into mobile platforms, implementing ad tracking and measurement, and enhancing Fetch's custom Ad Server. The role involves collaboration with cross-functional teams to optimize ad serving logic and shape the media strategy.
Summary Generated by Built In

What we’re building and why we’re building it. 

Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love – and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users. 

It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

Meet Fetch Engineering:

At Fetch, our engineering philosophy emphasizes innovation, adaptability, and informed decision-making. Our engineers thrive in complex environments, making decisions based on critical thinking and data, even in uncertain situations. We value proactive problem-solving and focus on driving impactful results while maintaining high technical standards. You will work alongside talented engineers who are dedicated to pushing the boundaries of technology and encouraging each other to excel. We understand that Fetch may not be the right fit for everyone, but if you're passionate about solving challenging problems and navigating intricate systems, Fetch could be a great place for you.

About the Role:
At Fetch, we’re building a media strategy where partners can engage with our platform through paid media placements, including static image content and video. As we scale our media offerings, we're seeking a Staff Engineer with deep expertise in AdTech and media product development, especially within mobile consumer applications. This role will be pivotal in shaping Fetch’s ad infrastructure, working closely with internal teams to drive the evolution of our platform’s media strategy.

We are enhancing our ad serving capabilities and building our own Ad Server. We’re looking for someone with hands-on experience in this space—someone who understands concepts like frequency capping, audience distribution, and the full scope of delivering ads effectively in a mobile-first environment. Ideally, this engineer also has insights into how media strategy intersects with Marketing Mix Modeling (MMM) and broader advertising ecosystems.

What you’ll do at Fetch (Role Responsibilities): 

  • Lead the development of Fetch’s media products, including static image and video ads, integrating them seamlessly into our mobile consumer platform.
  • Drive the implementation of ad tracking and measurement capabilities to ensure accurate impressions and audience metrics.
  • Collaborate with cross-functional teams, including marketing, product, and data science, to define and optimize ad serving logic, improving user experience while maximizing ad effectiveness.
  • Own the development and enhancement of Fetch’s custom Ad Server, incorporating key features like frequency capping, audience segmentation, and creative optimization.
  • Leverage your understanding of AdTech principles to ensure ads are delivered efficiently, meeting the unique performance requirements of a high-traffic, mobile-first environment.
  • Help shape and refine our media strategy with a focus on monetization, personalization, and user experience, balancing the needs of our partners and users.

In your Toolbox (Minimum Requirements):

  • 5+ years of experience in building and scaling media products, with specific experience in AdTech for consumer-facing mobile applications.
  • Deep understanding of ad serving technologies, including experience with Ad Servers, DSPs, and SSPs.
  • Proficiency in one or more backend programming languages (e.g., Python, Java, Go) and experience with cloud infrastructure (AWS or similar) to handle ad distribution at scale.
  • Hands-on experience with audience segmentation, frequency capping, and optimizing ad delivery to ensure relevance and engagement.
  • Ability to apply media and advertising analytics to drive decision-making, with an understanding of how Marketing Mix Modeling (MMM) and other analytical frameworks tie into media strategy.
  • Experience working in a high-scale production environment, particularly with large mobile user bases, ensuring robust and performant ad delivery systems.

Nice to haves/Bonus Points (Preferred Requirements):

  • Experience with video ad products, especially within the context of a mobile-first app environment.
  • Knowledge of programmatic advertising and optimization techniques for mobile ad placements.
  • Understanding of emerging trends in privacy and data protection, including how these affect ad delivery and targeting strategies in mobile apps.

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

  • Equity: We also offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
  • 401k Match: Dollar-for-dollar match up to 4%.
  • Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
  • Continuing Education: Fetch provides ten thousand per year in education reimbursement.
  • Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.x
  • Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break. 
  • Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule. 
  • Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
  • Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.


Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].

Top Skills

Adtech
Media Product Development
The Company
HQ: Madison, WI
800 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Fetch Rewards is a mobile app that connects and rewards everyday shoppers for buying the brands they love. Fetch gives users the easiest way to save on their purchases by simply scanning any grocery receipt, from any store. For our brand partners, Fetch helps them build long-term loyalty, and understand a true 360 degree view of purchase behavior.

Why Work With Us

We put people first - both in our culture, and in our product. Our culture is built on transparency, empowerment and accountability. Our product is built on putting our customers first in everything we do - from design, to privacy and security, to new features. The result is the rapid growth we all dream of being a part of. Come join the team!

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