About BTSE:
BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. We empower businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market.
BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. Our diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses.
We are seeking ambitious, motivated professionals to join our B2C and B2B teams.
About the Opportunity:
We are seeking an experienced and strategic Senior Product Manager to drive collaboration between the Product and Marketing teams. In this role, you will play a key part in aligning product strategies with marketing initiatives to ensure a seamless product launch, exceptional user experience, and market success. You will focus on building bridges between departments, leveraging customer insights, and delivering impactful results.
Responsibilities
- Product Strategy & Marketing Alignment
- Develop and execute product roadmaps that align with marketing strategies and organizational goals.
- Collaborate with marketing teams to craft go-to-market strategies, including positioning, messaging, and launch plans.
- Translate market trends, competitive insights, and customer feedback into product requirements.
- Cross-functional Collaboration
- Act as the primary liaison between Product and Marketing teams, ensuring open communication and mutual understanding.
- Partner with design, engineering, and data teams to implement features that support marketing campaigns and enhance user engagement.
- Manage the feedback loop to ensure that user insights collected through marketing efforts inform product development.
- Performance Tracking & Optimization
- Monitor key performance indicators (KPIs) for product and marketing initiatives, including user acquisition, retention, and satisfaction metrics.
- Conduct post-launch analysis to identify opportunities for product improvement and marketing optimization.
- Champion a culture of data-driven decision-making and continuous improvement.
Requirement
- Bachelor’s degree in Business, Marketing, Computer Science, or a related field; MBA or equivalent is a plus.
- 5+ years of product management experience, with a strong emphasis on collaboration with marketing teams.
- Proven track record of leading successful product launches and marketing initiatives.
- Strong understanding of customer lifecycle management and marketing channels.
- Exceptional communication, presentation, and stakeholder management skills.
Preferred
- Experience in crypto industry.
- Experience in crafting and delivering go-to-market strategies.
Perks & Benefits
- Competitive total compensation package
- Various team-building programs and company events
- Comprehensive healthcare schemes for employees and dependents
- And many more! Apply and let us tell you more!
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What We Do
BTSE Group is a global blockchain technology company focused on three primary businesses: Exchange, Payments, and Infrastructure Development. The BTSE exchange supports 150+ cryptocurrencies and 50+ perpetual futures contracts with over USD $30B in monthly trading volume. Our payments platform can provide fiat and crypto pay-ins and outs, as well as OTC services for over 50 major currencies. Additionally, our enterprise solutions enable businesses to white-label our exchange infrastructure, wallets, payment gateways, provide liquidity, and more
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