Sr. Product Manager, Sonar

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

This role will support the growth of Navico Group’s high-end Sonar product innovation objectives. Reporting into the Product Director, you will be responsible for aligning the Sonar product delivery, vision and roadmap in line with Navico Group’s purpose, mission and strategic plan for the Lowrance, Simrad, and B&G brands. You will be responsible for driving product strategy, product & market requirements, pricing and margin, competitive positioning, and lifecycle management for the sonar product category. This position requires close interaction with R&D, Marketing, Service, Sales, and Customers. 

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Develop and implement a strategic vision for our sonar products, aligning with market trends and company goals

• Have a deep understanding of our users, their challenges, and how our product delivers value and satisfaction.

• Prepare and present business case analyses for new product and opportunities.

• Collaborate with cross-functional teams to design, develop, and launch new sonar products

• Work closely with engineers, sales, marketing and customer support teams to ensure successful product launches and ongoing field issue support and resolution

• Launch products successfully across all regions: recommend channel pricing to maximize product line profitability; drive all necessary activities and communication; ensure best in class product content, including new product documentation, manuals, packaging, training, and other marketing and support documentation.

• Lead and mentor direct Product Manager & Product Expert reports as assigned.

• Manage and coordinate the lifecycle management of product with new introductions, and the end of life of products, across all relevant regions.

• Support the Product Directors with coordinating amongst the key brand and product stakeholders that have dependencies on Sonar to ensure overall Navico Group portfolio growth through strategic use of R&D resources.

• Interface with R&D management to promote the selection of new technologies that will address existing and new customer requirements better than our competitors while minimizing cost and risk.

• Track product performance, gather user feedback, and implement enhancements to improve product quality and customer satisfaction.

• Maintain competitive analysis for relevant product segments and technologies, including competitive benchmarking.

• Prepare and Present training documentation for internal and external stakeholders as required.

• Other duties as assigned.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• 3+ years of relevant experience in product management, sales, marketing or engineering.

• Bachelor’s degree in engineering, marketing or business administration.

• Excellent written and verbal communication skills.

• Proven track record in defining product, launching to market, as well as building, prioritizing and maintaining product roadmaps (against a consistent organizational strategy).

• Experience in defining, measuring and analyzing market opportunities.

• Strong analytical and problem-solving skills, excellent communication and interpersonal abilities.

• Proficient in Microsoft Office & Other applicable applications (PowerPoint, Word, Excel, Power BI, etc.)

Preferred Qualifications:

• A demonstrated passion for the marine & fishing industry

• Experience managing cost parameters, business planning and ROI assessments around product investment.

• Experience working with hardware/software development teams on commercial/revenue products is beneficial.

• A strong technical background (works with R&D, SW and electronic engineering) with innovative electronic products.

Working Conditions:

• 20% travel to support shows, events, trainings, inter-company collaboration, customer meetings via plane, trains, and automobiles both domestic and international.

• General office environment.

• Ability to operate a computer.

• Ability to stand, sit, walk for extended periods of time.

• Ability to visit customer’s locations, including offices, distributions facilities, manufacturing facilities, marinas, etc.

• Physical ability to work on or around marine vessels may be required.

• Ability to work in confined spaces.

• Ability to work at various heights.

The anticipated pay range for this position is $100,900 to $160,800 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position may be eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we’re proud of being recognized for making a splash with numerous awards!

About Navico Group:

Navico Group is a stand-alone division of Brunswick, the world’s largest recreational marine business.

Navico Group is the global leader in technology, systems and solutions for a variety of industries, from Marine & RV to Specialty Vehicles and beyond. Our broad portfolio consists of the industry's leading brands in Power Systems, Digital Systems, Fishing Systems, and Performance Components including Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Marinco, MotorGuide, Mastervolt, ProMariner, RELiON, Simrad and Whale. 

Our team is committed and driven, every day, to be the most trusted supply partner to the marine and mobile industries...and beyond.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [email protected] for support. 

For more information about EEO laws, - click here

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