Lead Product Designer, Growth

Posted 17 Days Ago
Be an Early Applicant
Palo Alto, CA
140K-190K Annually
Senior level
Fintech • Insurance
Next Insurance provides affordable and customizable policies to small business owners.
The Role
As a Senior Product Designer for Growth, you'll lead user acquisition and engagement strategies, collaborate with cross-functional teams, employ data-driven design to enhance user experiences, and guide the design team to maintain the brand's identity.
Summary Generated by Built In

Location: Palo Alto, CA (Hybrid) 


NEXT’s mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience. 


Simply put, wherever you find small businesses, you’ll find NEXT.


Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.


As a Sr. Product Designer for Growth, you will play a crucial role in driving our user acquisition, retention, and engagement strategies, working closely with product managers, software engineers, product designers, marketers, data scientists, and user researchers. Our ideal candidate thrives in a fast-paced environment, loves digging into data, can generate a wide range of design ideas to help us meet our business and user objectives, and can quickly turn those ideas into experiments. Your passion for visual communication and expert interaction design will significantly contribute to crafting user experiences that bring our brand to life and instill trust and confidence in people.


What You’ll Do:

  • Identify opportunities and pain points across the user experience that have potential to significantly improve acquisition, activation, retention, referrals, or monetization.
  • Work closely with cross-functional partners to define strategy, requirements, and experiments to optimize multiple user experience touch points (SEO, landing pages, public website, purchase funnel, blog, digital ads, email, social media).
  • Translate quantitative data and qualitative insights into creative ideas and informed design decisions that resonate with our target audience.
  • Craft visual design strategies that enhance user comprehension and engagement, including typography, color schemes, imagery, and motion to strengthen the brand’s visual narrative across different platforms.
  • Mentor and guide the product design team in understanding and applying the brand’s design language, ensuring coherence and evolution of the brand identity.


What we need:

  • 5+ years of related professional experience with a plethora of successful design experimentation for growth experiences.
  • You live and breathe data.
  • Understand growth channels, unique targeting and iterative testing.
  • Obsessed with product quality and armed with a strong sense of aesthetics.
  • Expert in combining typography, layout, color, and modern user interaction patterns into strong visual communication and effective user experiences.
  • Proven ability or desire to lead efforts that bring creativity to everyone (e.g. planning and facilitating co-creation and ideation activities, etc).
  • Prior experience working for growth or conversion rate optimization experiences is a plus.


Unstoppable Qualities: 

  • Self-motivated, collaborative, and adaptable in a dynamic work environment.

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position in the location(s) listed. Within the range, individual pay is determined by additional factors, including, without limitation, job-related skills, experience, and relevant education or training. NEXT employees are eligible to participate in our equity incentive program and will also receive our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.

US annual base salary range for this full-time position:

$140,000$190,000 USD


Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The Company
HQ: Palo Alto, CA
651 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

The needs of business owners have significantly changed over the past decade, the insurance industry hasn’t. When you’re running your own business, you’re placing a huge bet on yourself. Your ideas, your passion, your blood, sweat and tears define your success. Next Insurance was created to give your business the coverage it deserves. Simple, affordable and tailored. So no matter what you do, no matter how you define success, we’re right there, next to you. Behind our groundbreaking AI-based technology there are hundreds of us. Data scientists, insurance advisors, product managers, designers & more. We are passionate about helping businesses achieve their goals & are committed to serve the needs of business owners. Even our three founders started their path as small business owners so they have been there and are committed to supporting the journey of your business.

Why Work With Us

Next Insurance is looking for explorers who are filled with curiosity, have the desire to travel the unbeaten path, and realize new heights in providing small business owners with the peace of mind to run their businesses. If you move fast, customer-focused, and willing to challenge the status quo, Next Insurance might just be your next journey.

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