WHAT YOU’LL DO
Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute, and measure omnichannel ad campaigns through a cloud-based platform.
As a Senior Product Analyst, you will help shape the future of Viant’s product offerings, supporting our mission of empowering marketers with cutting-edge tools and insights for successful ad campaigns. Your responsibilities will include fostering data-driven decision-making through the company, product research, product optimization, and stakeholder engagement. Your analytical expertise will be crucial in driving the continuous evolution of our platform to meet and exceed market demands.
The essence of the Senior Product Analyst role is ensuring that internal teams and external clients are well-supported through insightful analysis and contributions to product excellence. While the role focuses on analysis and strategy, the ultimate goal is to enhance product performance, customer satisfaction, market competitiveness, and internal alignment.
THE DAY-TO-DAY
- Communicate complex data insights and strategic recommendations to senior management and key stakeholders. As a Senior Product Analyst, you must be adept at influencing product direction and company strategy through compelling, data-driven narratives.
- Collaborate with cross-functional teams to define key performance indicators (KPIs) and measure product success.
- Conduct data analyses of product usage, market trends, and competitive landscape to identify opportunities and challenges. Apply these insights to drive product development and optimization strategies.
- Take a leading role in strategic analysis projects, guiding product development and the company with actionable insights. Senior Product Analysts are expected to participate in and lead cross-functional teams through complex analyses, ensuring strategic objectives are met.
- Contribute to the creation of documentation and training materials.
- Lead and participate in the product feature development process from concept through launch, ensuring data-driven insights inform all stages.
- Mentor junior analysts, sharing best practices and insights to foster a culture of high performance and continuous learning within the team.
GREAT TO HAVE
- At least 3 years of experience analyzing and interpreting complex datasets, with a proven track record of applying these insights to inform product decisions.Proficiency in SQL queries to be able to translate business questions to queries and feel comfortable exploring a data warehouse to find the appropriate data for a problem.
- Experience with data visualization tools, capable of translating complex datasets into clear, actionable reports for diverse audiences.
- Experience with forecasting, statistical analysis, and quantitative techniques to address business questions and product challenges.
- Exceptional communication and interpersonal skills, including providing constructive criticism and actionable recommendations to enhance product features and team dynamics.
- Demonstrate the ability to lead projects, mentor team members, and influence cross-functional teams. Leadership skills are crucial for driving initiatives and fostering a culture of excellence and innovation.
- Strong strategic thinker with the ability to connect analytical insights with business strategies. It is expected to have a keen sense for identifying opportunities that align with company goals and the understanding to pursue them effectively.
- Demonstrated understanding of product discovery and delivery processes, ensuring products meet user needs and business objectives.
- Familiarity with the Advertising Technology landscape, including Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Data Management Platforms (DMPs), and other related technologies. This knowledge helps in crafting solutions tailored to the advertising market.
- A history of providing constructive criticism and collaborative feedback, facilitating an environment where team members feel supported and empowered to improve.
- Experience in strategic thinking and planning, utilizing data insights to guide product direction and innovation.
NICE TO HAVE:
WHO WE ARE
- Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Viant DSP, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.
LIFE AT VIANT
- Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
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About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements. Learn more at viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
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Top Skills
What We Do
Viant® is a publicly traded (Nasdaq: DSP) people-based advertising software company that enables ad buyers to plan, create, execute, and measure their omnichannel digital advertising investments. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across TV, mobile, desktop, audio, digital out-of-home, and is the only DSP with IPv6 support for CTV environments. Viant’s proprietary, first-party data is linked to 115 million households, over 1 billion connected devices, and is combined with access to more than 280,000 audience attributes from more than 70 people-based data partners to enable scaled and accurate audience targeting and attribution. Viant is an Inc. Best Places to Work award winner and Adelphic is featured on AdExchanger’s Programmatic Power Players list.
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