We are seeking a highly motivated and experienced Senior Digital Marketing Specialist to join our dynamic European team for demand generation. This role will be responsible for driving growth and managing marketing efforts specifically for the Italian market, while also collaborating closely with the broader European team.
Key Responsibilities:
- Campaign Planning and Management: Develop, execute, and optimize marketing campaigns to drive lead generation and customer acquisition in the Italian market.
- Collaboration with Agencies: Work closely with agencies for Paid Search and Inside Sales to ensure effective execution of marketing strategies.
- KPI and Metrics Reporting: Track, analyze, and report on key performance indicators (KPIs) and key metrics within the lead funnel to measure the success of marketing initiatives.
- Lead Generation Monitoring: Monitor all lead generation activities and their outcomes to ensure continuous improvement and effectiveness.
- Sales Team Collaboration: Collaborate closely with the sales team to ensure leads are efficiently and effectively moved through the lead funnel.
- Pipeline Analysis: Conduct pipeline analyses and take necessary actions to achieve targets and goals.
- Pan-European Collaboration: Engage in best-practice sharing and participate in international workshops to foster collaboration and innovation across the European team.
Qualifications:
- Proven experience in growth marketing/demand generation, preferably within a European context.
- Strong understanding of the Italian market and its dynamics.
- Excellent analytical skills and ability to interpret data to drive decision-making.
- Experience working with agencies and managing campaigns.
- Strong communication and collaboration skills.
- Ability to work independently and as part of a remote team.
- Previous experience with Google/Bing/Pardot/Salesforce will be a plus
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a diverse and talented team across Europe.
- Flexible working environment with a focus on work-life balance.
- Continuous learning and development opportunities, including international workshops and best-practice sharing sessions.
If you are passionate about growth marketing and have a proven track record of driving results, we would love to hear from you!
Top Skills
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide.
Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
_0.png)
