Sr Manager, Digital Demand Strategy

Company Description

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them!

Job Description

We're on an exciting journey to redefine Digital Marketing at Bluescope Buildings North America (BBNA), actively expanding our digital capabilities to propel business growth. In this role, you’ll become an integral part of our fast-growing team—a close-knit group of passionate marketers who not only love what they do but also thrive on collective success. If you're passionate about marketing and technology, and want to contribute to something substantial, this role could be the perfect opportunity for you.

The Sr Manager of Digital Demand is responsible for elevating the impact of marketing by developing and implementing modern digital marketing strategies that drive focused growth for the business. We're seeking an experienced, energetic, and results-driven digital marketer with a focus on demand generation and effective measurement strategies. This role is a dynamic blend of strategic thinking and hands-on execution, where your dedication to the craft will empower our business partners to achieve their goals through cutting-edge digital marketing strategies and tactics. As a pivotal player, you will actively contribute to reshaping our digital landscape, cultivating our digital demand capabilities from the ground up, and crafting extraordinary end-to-end digital experiences.

Driving Demand

• Build a world-class Digital Demand Center from the ground up, enabling us to expand awareness of our brands and their offerings, accelerate our segment strategies, dominate the digital landscape within the construction category, and drive greater personalization to support targeted demand creation and lead generation
• Work collaboratively with Digital Operations to refine data collection methods, designing programs to generate, qualify, and nurture a community of customers and influencers
• Influence and shape our digital strategies across channels/platforms such as: paid media, account-based marketing, email marketing, lead generation & nurturing, SEO/SEM, web and social media, working cross-functionally to ensure all strategies are working in support of each other
• Develop execute holistic social strategy for all BBNA brands across all channels
• Oversee and optimize the demand generation budget, ensuring effective allocation of resources to maximize ROI
• Create and manage digital campaigns and related calendaring processes, ensuring a clear balance and cadence of marketing initiatives across brands, segments, strategic themes, and time. Regularly measure and report on progress against campaign goals

Strategy Development

• Foster cross-functional collaboration within marketing and beyond, including IT, sales, product development, and customer service teams. Ensure alignment and synergy across all customer touchpoints
• Establish deep understanding of our market, our brands, customer segments, and products to effectively build powerful campaigns
• Conduct market research to continually adapt key go-to-market strategies including messaging, positioning, and value-based marketing initiatives
• Understand and define the target audience and key buyer personas and create targeted messaging, content, and digital experiences to help nurture buyers through the buying process
• Work cross-functionally to establish lead scoring, management and tracking processes with Sales, Ops, CRM, IT and Marketing teams; establishes MQL/SQL processes/parameters, attribution models/dashboards for campaigns, and aligns sales & marketing processes and actions
• Select and manage external partners to help plan and execute digital marketing initiatives

Data & Analytics

• Collaborate and help guide team efforts to track, report, and analyze demand generation programs, tying all marketing actions to results, working closely with Marketing Operations for a holistic view of success
• Develop GTM tracking parameters and ensure all activities are measured across channels
• Create dynamic campaign dashboards for real-time performance visibility
• Utilize data intelligence on prospects and customers, leveraging marketing attribution models to analyze the effectiveness of all demand-generating marketing channels. Provide actionable insights to scale or adjust efforts
• Stay abreast of the latest digital tools and approaches for web/mobile analytics and data collection including cookie approaches, 3rd party pixels, etc. in compliance with regulations and requirements

Qualifications

Minimum

• Bachelor’s Degree in Business, Marketing or a related field
• 8+ years of experience in digital marketing/growth marketing, with 5+ years leading high-performing teams in B2B environments. Bonus points if you’ve worked with a network of authorized builders/dealers/distributors with complex attribution models
• Proven experience launching, executing, and optimizing creative marketing programs that drive revenue, as well as a consistent track record of delivering on the pipeline, revenue, and ROI targets
• Advanced knowledge of marketing acquisition channels: email, SEO, SEM, owned and paid social media, content syndication, and ABM
• Comfortable with key mar-tech stack: Google Analytics, Salesforce, Adobe Experience Cloud, Figma/Miro; relevant certifications a plus
• Experience building strong rapport and aligned processes with Sales, Ops, CRM, IT and Marketing teams

Preferred

• Curiosity about the customer buyer’s journey: key drivers, what drives awareness, conversion, and how marketing can accelerate pipeline efforts across each step of the funnel
• Skilled in creating stories from data
• Strong client service and project management skills; able to communicate with both business and technical individuals effectively
• Ability to think strategically and execute tactically; must be financially literate and possess well developed business acumen
• Ability to travel up to 10%

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement. 

EEO Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability. 

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