Sr. Manager, Creative Performance & Optimization

As part of the Chief Marketing Organization the Sr. Manager, Creative Optimization will be responsible for leading and supporting our approach to create, optimize, and enhance our digital media assets. This role will be responsible for driving increased engagement, conversions, and ROI through data-driven insights and innovative creative strategies.
We are seeking someone who has deep expertise across multiple channels such as CTV, OLV, Social, etc. as well as partners such as Meta, Google, Reddit, etc. You will develop the creative playbook and standards for our creative agencies to adhere to. The role will also oversee training of our agencies and internal teams to ensure that our digital creative assets adhere to the playbook, branding guidelines, and regulatory standards.
In this role you will partner with Integrated Media Strategy, Analytics, Brand Marketing, Earned Media team and other key CMO commercial teams to ensure the strategy is aligned with the marketing objectives and KPI's. The ideal candidate will have a strong background in digital marketing, design, and compliance, enabling them to provide strategic guidance and support to our creative teams while elevating the quality and effectiveness of our digital content.

• Work with channel leads, media strategists, brand marketers and creative agencies to drive optimized creative that employs platform best practices and nuances
• Review and assess digital creative assets, including graphics, videos, and interactive content, to ensure compliance with Pfizer buying framework
• Lead, develop, and implement a comprehensive media creative strategy and optimization across all digital channels (Display, CTV, Video, Social, etc.), that includes QA and compliance checklists specific to digital marketing for agencies.
• Identify technology needed to execute data-driven ad management, dynamic creative optimization, etc.
• Create and conduct training sessions and workshops for creative and marketing teams on digital best practices and compliance requirements.
• Monitor the performance of digital creative assets and recommend revisions based on performance data and user feedback.
• Identify areas for improvement and provide actionable feedback to enhance the overall quality and effectiveness of digital creative.
• Work closely with legal and compliance teams to ensure all digital materials adhere to relevant laws and regulations.
• Maintain a repository of approved templates, guidelines, and resources for easy access by the creative team
• Stay updated on industry trends, regulations, and compliance standards relevant to digital marketing, including accessibility, copyright, and data protection guidelines.

BASIC QUALIFICATIONS

• BA/BS required

• 6+ years of agency or client-side creative experience (Healthcare expertise preferred but not required )

• Proven experience as a creative leader with a track record of driving growth.

• In-depth knowledge of best practices across channels and partners .

• Experience leading creative teams agency or client-side

• Ability to work effectively and collaboratively in a team-based environment

• Strong communications skills, and ability to translate concepts for a wide variety of audiences

• Understanding of media measurement norms, evolving landscape, and industry standards

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid
Other Job Details:

• Last day to apply: March 19, 2025

The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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