Job Description
Fabletics is currently looking for a Sr. Manager, Brand Communications.
Job Summary
In your role, you will develop and execute the brand communications strategy for Fabletics Europe with a specific focus on accelerating brand awareness. While developing and orchestrating communication campaigns for consumer media and B2B audiences, you will also create new strategies to shape the brand's reputation and positioning in Europe.
As part of the Brand Marketing team, you will work closely with our eCommerce, Wholesale and Acquisition Marketing teams to ensure an integrated communications strategy across all brand media channels. You and your team will need to create and discover new ways to connect directly with our consumers, using all communication strategies from working with KOLs and brand ambassadors to guerrilla marketing, activations or increasing visibility on TV, radio and magazines or digital media channels such as podcasts or blogs, with the help of our PR agencies.
The position reports into the VP, Communications & Brand Partnerships for Fabletics Europe.
What you will do:
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Develop and implement the brand communications strategy across all media channels with a strong focus on accelerating brand awareness with consumers.
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Maximise the impact of our PR agencies, build strong relationships within the media landscape, be open to new channels and opportunities and share your learnings with your counterparts for the other European markets, the US and our sister brands Savage X Fenty, JustFab and Yitty.
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You will be responsible for your communications budget, KPIs and brand awareness and engagement statistics, managing and monitoring the activities of all your campaigns and ensuring they deliver strong results for the brand.
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Build and refine relationships with KOLs, celebrities and brand ambassadors to enhance our brand positioning and awareness.
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Refine and drive our B2B communications and brand reputation strategy to increase brand visibility in the fashion and eCommerce space. Work closely with our Customer Support organisation to improve customer feedback strategies.
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Provide monthly performance and campaign reports for the European market with the aim of maximising brand visibility, engagement and reputation.
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Work closely with the SEO, Social Media and Online Marketing Managers in the EU to ensure alignment on all communications activities - as well as building a strong relationship with your US HQ counterparts to support global campaigns in your country.
What you can bring:
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At least 4 years' communications experience in a fast-paced start-up, scale-up or B2C sports/fashion environment, with additional experience as a fashion journalist or in a PR agency.
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You balance both strategy and execution, seamlessly navigating breadth and depth while thriving as an individual contributor.
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You have a strong track record of developing and implementing successful communications strategies with measurable results.
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An outgoing self-starter who is well connected within the fashion and influencer ecosystem and relevant media.
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A proactive and autonomous approach to work; both open-minded and quick to adapt to new challenges and changes.
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Sharing our passion for an active and healthy lifestyle and a sense of fashion trends would be a plus
What’s in it for you?
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Compensation: Our compensation package includes a competitive salary, a flexible annual bonus scheme, and participation in our company equity program.
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Holidays: Relaxation is important! That's why we offer unlimited discretionary paid time off on top of your contractual holidays, plus 4 Fridays off during the Summer, and a Week of rest in the Winter.
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Professional Development: We want you to have dedicated time for your professional development. That is why we created the “Style Your Day” initiative. You can use the morning for career development programs and company sponsored mentorship opportunities and spend your afternoon taking care of personal goals that matter most to you!
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Work Life Balance: As an international company we understand that not everybody works the same hours, so if you need to start late, finish early, or take time for yourself during the middle of the day, go ahead! Also, we care about maintaining healthy work life balance, so we have introduced the policy of no meetings Friday!
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Health & Wellness Benefit: Fitness is in our DNA, that’s why we partnered with ClassPass and offer discounts in the memberships, plus we offer a Premium subscription in the Calm App and Healthkick Platform.
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Location: Our office is located right next to Schlesisches Tor on the Spree in a modern space with a beautiful rooftop and amazing sights to the city.
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Company Events: We love having the team around so we welcome you to join our THIRSTdays (enjoy the company of your colleagues with drinks and snacks at the office), Summer Party / Winter Party, Bring your Kids to work, among other cool events.
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Other Benefits & Perks: We offer 70% discount on Fabletics and JustFab and 50% discount in our sister brand Savage X Fenty. Corporate Benefits Platform (get discounts off popular brands!) and enjoy as much as you want of our coffee machines, tea, fruits and snacks for free.
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About TechStyleOS
TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.
Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.
We encourage you to apply regardless of meeting all qualifications and/or requirements.
What We Do
Founded in 2013, Fabletics brings the fashion-house approach into the activewear space. By fusing style-centric design with high-performance technology, we’ve evolved activewear beyond the gym, into every walk of life. Driven by our innovative VIP membership program serving over 2 million loyal members, we deliver premium quality at affordable prices with weekly new collections in sizes XXS-4X for women and XS-XXL for men.
o Facebook: https://www.facebook.com/fabletics
o Instagram: https://www.instagram.com/fabletics/
o Pinterest: https://pinterest.com/fabletics
o Twitter: https://twitter.com/fabletics
o YouTube: http://www.youtube.com/fabletics
USA: http://www.fabletics.com
Canada: http://www.fabletics.ca
Germany: http://www.fabletics.de
Spain: http://www.fabletics.es
France: http://www.fabletics.fr
UK: http://www.fabletics.co.uk
Netherlands: http://www.fabletics.nl
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