At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
This job can be done remotely in any US location
Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done remotely from home on the US West Coast
To know Sonos is to love Sonos and the number one place to learn about Sonos is from a friend you trust. As Sr. Manager, Influencer Marketing you will be responsible for helping to bring Sonos’ brand and products to life via influencers across the social media landscape. By partnering with influencers, we are able to recreate the experience of discovering how easy it is to enjoy all your content with Sonos. We’re giving a glimpse into how our product brings joy and fits into the lives of those with whom we share values, and telling that story at scale.
This role will require building a broad internal network and partnering across teams and geographies to understand our brand strategy and product portfolio and how that can be buoyed by partnering with influencers to help bring it to life. The ideal candidate is an avid social media user in their personal life, and tuned in to social media trends and the people who drive conversation. You’ll need to be a collaborative, cross-functional project manager and flawless executor with a keen eye for detail and an understanding of how a brand or product experience authentically connects to the things people care about.
What you’ll do
- Lead Global Influencer Strategy and Execution.
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Serve as a member of the Integrated Marketing Communications team.
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Develop overarching influencer marketing vision, as well as global strategies/toolkits in support of key brand and product moments, informed by campaign goals & target audience definitions.
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Work well upstream of launch cycles to understand brand and product stories and their application in strategy.
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Collaborate closely with PR, Brand, Paid Media, Owned Social and Direct to Consumer teams to integrate influencer into broader marketing plans and campaigns.
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Partner closely with the paid media team to support paid media plans with influencer content, as well as developing a test and learn agenda across the social media landscape.
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Collaborate with Owned Social on content calendar creation, identifying opportunities for influencer content to support owned channels.
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Partner with the PR team to identify opportunities for deeper storytelling with Influential voices across earned media in addition to social media storytelling.
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Collaborate with regional teams on execution to ensure alignment with global brand strategies and adaptation for local relevance.
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Utilize influencer programs to support affiliate and social commerce efforts in partnership with the Direct to Consumer team.
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Identify and cultivate relationships with relevant talent and KOLs in the tech, fashion, sport and entertainment spaces.
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Infuse programmatic rigor and KPI management in programs and outputs, laddering up results and learnings.
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Leverage data and insights and monitor emerging cultural moments to find opportunities to break into relevant conversations for the brand.
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Allocate budgets effectively to enhance brand KPIs and achieve business objectives.
What you’ll need
Basic Qualifications:
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8+ years of relevant work experience in PR, marketing, or communications
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3+ years of influencer marketing experience with consumer, lifestyle, entertainment or content brands
Preferred Qualifications:
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Experience overseeing or partnering with brand social media and/or brand PR teams
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PR or brand agency experience (5+ years preferred)
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Experience managing agency relationships, including partnering with media buying agencies to build and refine amplification strategy
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Demonstrated strategic thinking skills and an ability to turn a brand strategy into a narrative that is relevant to consumers
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Comfort in ambiguity and a willingness to to be entrepreneurial in your thinking - big picture and attention to detail
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Outstanding communication skills -- in person and in writing, your knowledge, expertise, creativity & agility inspire the confidence & followership of diverse audiences, including senior leadership
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.
Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.
#LI-DNI
At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity. Our job postings may span more than one career level and the base pay range may be modified in the future based on changing market conditions. The starting base pay for this role for all US candidates is between:
$157,000 and $174,200
Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.
We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:
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Medical, Dental, and Vision Insurance
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A 401(k) plan with company matching and immediate vesting
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An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
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80 hours of sick time upon hire, refreshed annually
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Up to 12 paid holidays per calendar year
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12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy
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Company-paid Disability, Life, and AD&D Insurance
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Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
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Mental health benefits to support your holistic well-being
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A generous employee discount program & Sonos Radio HD - on us!
For a holistic overview of our benefits, please visit sonosbenefits.com.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.
Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Follow the links to review the EEO is the Law poster and its supplement. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.
What We Do
We connect millions of listeners all around the world to the content they want, where and how they want it. Since inventing multiroom wireless audio in 2005, we have continuously innovated the listening experience, designing hardware and software that celebrates sound, empowers our customers, and brings the home to life.
Our team is made up of passionate players united by a culture of respect, transparency, collaboration, and ownership who want to inspire the world to listen better.
Why Work With Us
Sonos is a global company that boasts a rich culture of diversity and innovation. With over 1,800 employees distributed across the world, we work remotely from home or an office location (when required). We value a diverse workforce that enables each employee to do the best work of their life and contribute to projects they are passionate about.
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