At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.
POSITION OVERVIEW
We are looking to add a Senior Engagement Strategist to our team who will be responsible for lead the multi-channel and communications planning on key accounts to help build brand experiences, connected across the user and customer journey. You will partner with senior team members to translate communication plans into actionable tactics. You will work in a continuous effort to develop a strategic skill set to uncover the most compelling opportunities in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work. You will be directly supporting multiple clients and expected to manage multiple (at least three) work streams at a time.
KEY RESPONSIBILITIES
- Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver engagement opportunities that will inspire creative teams and develop a meaning marketing impact for our clients.
- Able to refine strategist-written briefs and capable write their own engagement briefs with little intervention
- Develop strategic deliverables that include but are not limited to content development across digital and social platforms, executing brand activations, omnichannel ecosystem understanding, and creative brief development.
- Uncover key communication and platform opportunities, which change the audience experience, their brand perceptions and influence behavior to create a competitive advantage.
- Deeply understand and identify insights, partnering with Brand and Data Strategy, to lead with a point of view for team discussion.
- Can own development of all from start to finish, including facilitating inputs from other departments (e.g. creative) as needed.
- Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies.
- Provides thinking that is unique to the brand situation and writes with clarity and instruction.
- Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large.
- Constantly identify new technologies, trends and engagement opportunities to drive agency and client success.
WHAT YOU WILL NEED:
- Bachelor’s degree in a relevant field
- Minimum of 4-6 years of experience in developing strategic initiatives, comms and tactical content plans, marketing ecosystems, social campaigns, ideally in a creative, media agency and/or small start-up, digital publisher
- Bring experience focused on major consumer brands (household names) and/or upstarts that are on the bleeding edge of culture-based marketing
- Aware, engaged and passionate about internet culture and fandoms and able to translate these communities into brand opportunities
- Strong digital and social knowledge, including the purpose of paid vs. organic
- Possess a balance of business acumen with creative and technical knowledge
- Customer-first mindset with a strong focus on the technology-enabled user
- Established background in digital and omnichannel (web, social, email/CRM, banner)
- Comfortable defining strategies and executing plans against customer experience journeys
- Proactive, with excellent collaboration capabilities and an ability to identify opportunities across brands, campaigns, and markets.
- Adept at driving cross-functional teams while managing complex stakeholder relationships (agency + client)
- Ability to engage, influence, and inspire stakeholders (agency + client) to drive collaboration and alignment
- High degree of organization, individual initiative, and personal accountability
- Demonstrable experience driving growth and KPIs in domestic markets
- Excellent attention to detail, sharp analytical and problem-solving skills
- Creative and innovative thinker
- Proficiency in English, outstanding verbal and written communication skills
WHO YOU ARE:
- Creative: Putting together two things to create a third thing no one’s ever seen before
- Productive: Acting on ideas to make things happen and get stuff done
- Collaborative: Focused on the greater good versus personal gain
- Adaptable: Ready and able to embrace change
The base salary for this position at the time of this posting may range from $110,000 to $120,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.
Top Skills
What We Do
Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA Group—an international family of autonomous agencies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its creative and business performance.
