Sr. Director, Product Advertising Lead (PAL)

What You Will Achieve
For 175 years, Pfizer has been one of the world's premier innovative biopharmaceutical companies. Our purpose-Breakthroughs that change patients' lives-fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world. Our colleagues innovate every day to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.
We aspire to set the standard within the industry by being the most trusted healthcare brand in the world, reaching every last patient faster and building the most effective science and technology marketing capabilities. We are seeking dynamic and visionary leaders to help us meet these aspirations and transform how we brand and advertise our global products.
This Sr. Director, Product Advertising Lead (PAL) will serve as a trusted Partner working alongside the Global and US Consumer & HCP Product Marketers to overcome barriers to creative excellence and unlock business potential, while enhancing the Marketer Experience. They will steward the Creative Catalyst pathway, share and apply best practices across the organization for in-line and launch products, leverage new centralized problem-solving approach, oversee a consistent & data driven creative impact approach alongside our Market Research lead.
This colleague will report to the Vice President, Head of Product Advertising in the Chief Marketing Office, and will coach a Director/Sr. Manager PAL.
How You Will Achieve It

• Foster deep relationships with their Consumer & HCP partners and cross functional partners to ensure benefit of best practices and creative excellence.
• Oversee the new Creative Council Pathway for their priority products across Creative Brief, Campaign creative development and validation, production and in market optimization.
• Inspire a high-performance team culture, inclusive of partnership model with Global and US product marketers that foster creativity, collaboration and a drive for results, leveraging new research approaches
• Partner with other PALs and across CMO teams, including Marketing Academy and Content at Scale team to drive strategic integration and coaching on CMO and Agency offerings.

Qualifications

• Bachelor degree required
• 15+ years experience in product marketing/Advertising. Deep Marketing/Advertising campaign experience across various lifecycles required. Ideal candidate has track record of industry recognition in leading creative excellence and breakthrough campaigns to drive business.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Inspirational leader that has driven new innovations and creative excellence with aptitude for leading and partnering with others to achieve best in class performance driven creative
• Strong business acumen with ability to link creative strategy to commercial metrics and convey insights to peers
• Experience bringing campaign ideas to fruition, including production and optimization phases
• Ability to manage diverse multi-disciplinary teams spread over multiple functions and geographies
• Excellent communication and people engagement skills across a matrixed organization
• Role model for the PFE Values (Courage, Excellence, Equity and Joy)
• Possess a high energy level, sense of urgency, creativity, decisiveness, ability to work hard and well under pressure

Last Day to Apply: March 10 , 2025
Role must be onsite 2-3 days/weekly
The annual base salary for this position ranges from $204,700.00 to $341,100.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
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