Sr. Director of Digital Product

Role: Sr. Director – Digital Product

Team: Digital Product Development

Scope: People Manager, M6

Location: Ventura, CA

Years of Experience: 15+ years

Overview:

The Sr. Director of Digital Product will take a dynamic and visionary approach in leading our digital product strategy and execution. This role will report to the VP of Digital and will oversee the continued investment in our technical tools (like our CMS, merchandising tools, MarTech stack, etc.) and user account infrastructure (e.g., logins, user accounts, etc.), crafting a long-term vision in partnership with IT, Web Store and Engineering/ Architecture. They will work across the major surfaces of the experience, improving the technical foundation and enhancing the user experience. The Sr. Director will influence across teams setting the vision for long-term evolution of the customer experience across our present and future digital platforms.

What You’ll Do:

• Strategic Leadership: Develop and execute a comprehensive digital product strategy that aligns with the company's long-term goals. Set and deliver on highly visible and company-critical goals.

• Team Development: Lead and develop a team of product managers, fostering a culture of continuous improvement and innovation. Build cross-functional teams tasked with continuous product discovery, delivery and Brand marketing support.

• Data-Driven Decision Making: Lead the analytical approach to Digital product, enhancing a developing A Digital driven mindset for the team centered around the customer experience.  Partner with cross functional leads to keep teams informed of analytics and performance. Have a strong understanding of what data drives impact.

• Technical Oversight: Oversee the investment in and development of technical tools and user account infrastructure. Partner closely with Engineering to craft a long-term vision for these tools. Manage Annual budget and Tech stack architecture.

• Transformation Leadership: Drive the digital product strategy, developing the business case, designing the customer experience, and implementing the product and experience roadmap with global partners and cross functional partners.

• User Experience Enhancement: Focus on the ecommerce site experience to drive conversion through innovative and cutting-edge experiences.  Leveraging all aspects of Patagonia; activism, product circularity, storytelling, Community building and in-depth practice discovery & expertise. Possess strong instincts in partnership with UX team. Improve the technical foundation while enhancing the user experience.

• Cross-Functional Collaboration: Collaborate with teams across Digital Marketing, Product, Web Engineering, Marketplace, Creative and Global partners to develop shared goals, translate business objectives into long-term roadmaps, and deliver cohesive customer experiences.

• Web Strategy Ownership: Own the overarching web strategy, including site updates, landing page experiences, testing, and optimization that support acquisition, conversion, and retention. Build strong partnerships and drive effective Stakeholder Management with dev teams, ops teams, merchandising teams, vendors, and senior leadership.

Who You Are:

• Strategic Thinker: Consider all aspects of product development, including customer preference, product features, and market trends.

• Visionary Leader: Capable of bringing both short and long-range strategic initiatives to fruition through effective team leadership. You are restless in your pursuit of continuous improvement and develop employees and resources that move the business forward.

• Well versed in emerging technology: Proactively anticipate potential innovations and be able to evaluate possible impact across the organization.

• Collaborative: Fluent in Engineer & UX speak alike. Able to partner closely with engineering teams to bring visions and strategies to life, while also collaborating with UX and brand teams.

• Customer-Centric: Keep the customer at the center of everything you do.

Experience You Bring:

• 15+ years of Digital experience, with a proven track record of owning the strategy and execution of sophisticated, cross-functional web strategies in a results-driven environment.

• Strong leadership skills with the ability to influence and inspire teams.

• Excellent collaboration skills with a high level of partnership with stakeholders.

• Deep understanding of high-volume ecommerce, with a strong brand vision and digital product management.

• Deep understanding of digital marketing and the brand creative process.

• Data-driven mindset with strong analytical skills.

• Ability to think strategically, execute methodically and hold cross functional relationship at the center of your success.

• Bachelor’s degree in business administration, computer science, communications, or other related field.

• Master’s degree and/or relevant certifications in digital product development & management (such as CSPO, CPM, NPDP) are beneficial in this role.

• Apparel and outdoor industry experience a major plus.

Hiring range: $225,000-$240,000 USD Annual

At Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

Employee Conduct
It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.