As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and winPyramid overviewWe are seeking an experienced Digital Analytics Implementation Engineer to
join our team. In this role, you will be responsible for implementing and
maintaining digital analytics data collection and instrumentation across
Target’s digital properties. You will work closely with analysts, data platform
owners, and engineering teams to ensure accurate tracking, reporting, and
analysis of website and application data.
Position Overview- Implement and administer digital analytics tools (e.g. Adobe Analytics,
Mixpanel, Google Analytics) on websites, mobile apps, and other digital
platforms
- Develop and maintain tracking plans, requirement specifications, and
tagging strategies.
- Collaborate with cross-platform engineering (iOS, Android, web) to ensure
proper integration of analytics tracking code and adherence to data
collection standards.
- Conduct quality assurance testing and validation of analytics
implementations.
- Troubleshoot and resolve issues related to data variances, tracking errors,
or data feed discrepancies.
- Develop and maintain documentation for analytics implementations,
processes, and best practices
- Provide training and support to internal teams on analytics tools and data
interpretation
- Analyze and report on website and application performance metrics, user
behavior, and conversion data
- Identify opportunities for optimization and provide recommendations for
improving data quality and accuracy
- Stay up-to-date with the latest analytics technologies, industry trends, and
best practicesAbout you:
-
Bachelor's degree in Computer Science, Information Systems, or a related field (or equivalent experience)
- 3+ years of experience in digital analytics implementation and
configuration
- Proficient in JavaScript, HTML, CSS, SQL, and other web technologies
- Strong understanding of digital analytics tools (e.g., Adobe Analytics, Google Analytics, Mixpanel)
- Experience with tag management systems (e.g., Google Tag Manager, Tealium)
- Familiarity with data layer concepts and implementation
- Knowledge of data privacy regulations and best practices- Excellent problem-solving and analytical skills; attention to detail
- Strong communication and collaboration abilities
- Attention to detail and commitment to data accuracy
Preferred Qualifications
- Experience with mobile app analytics and in-app event tracking
- Experience working within an agile framework
- Experience communicating requirements to platform engineering and product team members
- Knowledge of A/B testing and experimentation platforms
- Familiarity with data visualization tools (e.g., Power BI, Looker)
- Experience with cloud platforms (e.g., AWS, Google Cloud, Azure)
Useful Links- Life at Target- https://india.target.com/Benefits- https://india.target.com/life-at-target/workplace/benefitsCulture- https://india.target.com/life-at-target/diversity-and-inclusion
Top Skills
What We Do
Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more.
Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.
