At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
As a Sr. Creative, you'll be a key player in our creative engine, conceiving and crafting ideas that fuel viral social media content and campaigns. You'll possess a deep understanding of social media trends, audience behavior, and the power of creative storytelling. You'll be a master of both art direction and copywriting, capable of bringing your ideas to life across various platforms and formats.
Responsibilities:
- Creative Ideation & Concepting:
- Develop innovative and engaging creative concepts that capture attention, spark conversation, and drive engagement on social media.
- Translate brand strategies and campaign objectives into compelling content ideas that resonate with target audiences.
- Art Direction & Copywriting:
- Demonstrate expertise in both art direction and copywriting, crafting visually stunning and impactful content across various formats.
- Ensure brand consistency and creative excellence in all aspects of social media content and campaigns.
- Creative Collaboration & Implementation:
- Support Associate Creative Directors and Directors in implementing messaging frameworks and visual identities that serve as the foundation for social media content and campaigns.
- Mentorship & Team Development:
- Mentor and manage junior creatives and content creators, providing guidance and support to foster their growth and inspire innovative creative output.
- Work closely with other creatives, producers, videographers/photographers, and editors to bring creative ideas to life and create dynamic content and campaigns.
- AI & Workflow Optimization:
- Effectively leverage AI-powered tools and technologies to enhance and streamline copywriting and design workflows, maximizing efficiency and creative output.
- Production Support:
- Support on-site productions, providing creative direction and ensuring the capture of high-quality visuals for social media content and campaigns
- Client & Stakeholder Engagement:
- Contribute to presentations with key stakeholders within brands, effectively communicating creative concepts and securing buy-in for innovative ideas.
Qualifications
- 4+ years of experience in a creative role (plus if within an agency setting), with a strong portfolio showcasing your skills in art direction, copywriting, and concept development for social media.
- Deep understanding of social media platforms, content formats, and audience engagement strategies across all major platforms (TikTok, Instagram, YouTube, etc.).
- Proven ability to concept and execute creative ideas that translate into successful social media campaigns.
- Exceptional communication, collaboration, and presentation skills, with the ability to articulate creative ideas effectively to both internal teams and clients.
- Strong understanding of design principles, typography, and visual storytelling techniques.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design and content creation tools.
- Experience with social media analytics and reporting, with the ability to use data to inform creative decisions.
- A passion for social media and a desire to create impactful content that drives results.
- Excellent time management and organizational skills
- Experience mentoring and guiding junior creatives is a plus.
*Submission of a strong portfolio demonstrating a diverse range of related content, campaigns and/or projects is required with application.*
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Top Skills
What We Do
Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
Our mission is to close the distance between brands and consumers and create tighter bonds.
Using real time data, first-hand insight, and collaborating with people who know their audiences intimately, we help brands find smarter ways in to deliver better value to their communities.
