Sr. Content Manager

Skylight’s mission is to build the OS of the family. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Through a singular focus on care for our customers, Skylight has scaled from a school project to over $190M in annual revenue while being completely bootstrapped. We have a huge opportunity to make family life easier and more connected, and that’s why we have been working hard to expand our team.

The Sr. Content Manager will mine for authentic and compelling customer stories, create hyper-engaging and shareable content, and build a repeatable system for delivering best-in-class content week after week. You’ll take editorial themes and bring them to life through emotionally resonant content that increases brand awareness and affinity across owned and earned channels. Your responsibilities include harvesting stories within our community, working with freelancers to generate new content around culturally topical conversations and developing narratives across channels that tell our brand story to the world.  

This person will report to the Sr. Director of Marketing, but will work closely with Growth, Creative, Product and Customer Service to package content and ensure it’s amplified across all channels. 

Responsibilities:

• Translate editorial calendar and content themes into actionable stories and content series. 
• Oversee the creation of innovative, scroll-stopping content across platforms, ensuring that each piece of content is unique and adheres to brand standards.
• Surface customer stories in our reviews, customer focus groups, FB group and across other social media platforms, creating content bundles that can be packaged and leveraged across channels. 
• Create content briefs for influencers, content creators, thought leaders and other team members, ensuring clear guardrails and a strong brand point of view. 
• Actively monitor media conversations and parenting communities to identify and respond to cultural moments and key conversations happening among our target audience. 
• Maintain a roster of content creators to respond to trending topics, driving engagement and keep the brand at the forefront of cultural conversations.
• Use data-driven insights to measure the performance of content and refine strategies to improve reach, engagement, and conversion.
• Actively test new content strategies, formats and platforms to maximize impact.

• 5+ years in content creation, editorial management, or similar roles, ideally at a DTC brand, media company, or agency.
• Exceptional ability to craft and tell stories that connect with our core audience on an emotional level. 
• Proven success owning a content marketing strategy and setting and meeting associated KPIs.
• Strong network of freelancers (writers, content creators, parenting experts etc.) who can create content on an evergreen basis. 
• Interest and experience in the parenting space is a plus! 

The right candidate for this role may have had some of these experiences:

• Created a breakthrough content campaign or story that drove measurable business results with a scrappy, resourceful approach.
• Turned a customer insight into a successful content series. 
• Developed a content playbook that ensured every major story was effectively adapted across all channels / platforms. 
• Was a journalist finding and covering human interest stories that have a track record of getting national attention because they are relatable and human

If this role excites you, but you don’t meet every single requirement, we still encourage you to apply. We value diverse experiences and perspectives!

Our competitive compensation package includes:

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month (Except November & December)

Equal opportunity employer

Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!

For Colorado-based candidates, the range being offered for this role is $105-148K based on experience and for California-based candidates, the range being offered for this role is $105-148Kbased on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.