Sr. Associate Product Manager, Alignment

Posted 9 Days Ago
Be an Early Applicant
Carlsbad, CA
95K-105K Annually
Mid level
Healthtech
The Role
Responsible for managing medical device product lines, developing marketing strategies, and collaborating with teams to ensure product meets market needs. Travel required.
Summary Generated by Built In

Description

Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. There is considerable interface with and support to Sales, Development, Finance, Supply Chain, Surgeon Education, Sales Training and other departments within the organization, as well as heavy interface with surgeon customers regarding both new product requirements and existing product support.

Essential Duties and Responsibilities

  • Responsible for a portion of portfolio from the inception through obsolescence for each product.
  • Collaborates with clinical customers alongside internal research and engineering teams to define and develop product requirements and capabilities.
  • Assists in developing marketing strategy by studying economic indicators; outlining the product requirements for surgery; tracking changes in supply and demand; identifying surgeon customers and their current and future needs.
  • Assists in driving U.S. market share by developing marketing plans and programs for each product, coordinating and assisting with training.
  • Maintains relationships with surgeon customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, and trade associations.
  • Develops sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line.
  • Provides leadership and support for the design, development and implementation of products and service lines on cross-functional teams.
  • Identifies priorities of present and future products by determining and evaluating current and future market trends.
  • Maintains professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies.
  • Participates in marketing events such as seminars, trade shows, and convention events.
  • Able to travel between 15-40%.
  • Other duties as assigned.
Requirements

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Extensive knowledge of the spine market and the ability to continuously evaluate trends and adjust strategy to compensate and take advantage of shifts
  • Proven history in managing medical device product lines.
  • Understanding of agile development principals.
  • Ability to lead cross-functional teams.
  • Excellent oral and written communication skills.
  • Superior interpersonal skills.
  • Ability to organize and prioritize workflow and to meet established timeframes.
  • Ability to multi-task within a cross-functional team and matrix management structure.
  • Strong attention to details.
  • Ability to represent the company at a variety of business functions or situations in a professional and competent manner.
  • Ability to exercise independent judgment consistent with department guidelines.
  • Ability to perform multiple tasks in a fast-paced, team environment.
  • Ability to work under pressure.
  • Proven skill and experience in overall market analysis, planning, development and management.
  • Demonstrated capacity for planning, marketing and product development.
  • Ability to prepare sales forecasts.
  • Experience with and understanding of a clinical/surgical environment and workflow.

Education and Experience

  • Bachelor’s degree in Business Administration, Marketing, or related field required.
  • The candidate must have a minimum of 3 years of successful medical device marketing management experience with direct involvement in marketing and product management preferably where the product portfolio included a technology component.
  • A track record of success that demonstrates analytical marketing skills and innovation is required. Collaboration experience with multidisciplinary teams and a full understanding of the marketing function, operating room specialties and procedures, and a successful history of influencing product development. Prior successful development and launch of medical technology products through full lifecycle also required.

For roles based in the United States that require access to hospital facilities, must be eligible for and maintain credentials at all required hospitals, including meeting any applicable physical requirements or vaccination requirements (including the COVID-19 vaccine, as applicable).

ATEC is committed to providing equal employment opportunities to its employees and applicants without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender expression, or any other protected status in accordance with all applicable federal, state or local laws. Further, ATEC will make reasonable accommodations that are necessary to comply with disability discrimination laws.

Salary Range

Alphatec Spine, Inc. complies with state and federal wage and hour laws and compensation depends upon candidate’s qualifications, education, skill set, years of experience, and internal equity. $95,000 to $105,000 Full-Time Annual Salary Range.

Top Skills

Agile Development Principles
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The Company
HQ: Carlsbad, CA
818 Employees
On-site Workplace
Year Founded: 1990

What We Do

As a medical technology company, we improve lives by providing innovative spine surgery solutions through our relentless pursuit of superior outcomes. We are dedicated to the design, development, launch and the delivery of spinal fusion products.

We seek to accomplish this by working with spine surgeons to design and develop products and systems that address the entire spinal fusion procedure in the most effective and efficient way possible. Our product designs and platforms provide innovation through a focus on simplifying procedures for the surgeon with the ultimate objective of superior outcomes.

Alphatec Spine is seeking growth through innovation and continually developing technologies that will have a greater positive impact on patient care and outcomes.

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