Sr. Associate, Assistant Vice President of Market Research, Liberty St, New York, NY

Sr. Associate, Assistant Vice President of Market Research, Liberty St, New York, NY

Country: United States of America

We are seeking a highly motivated AVP of Market Research to join our Consumer Insights team in either our New York or Boston Offices. Reporting directly to the Director of Consumer Insights, this role supports Santander & Openbank in measuring and improving brand health and customer satisfaction, driving decisions that impact overall brand strategy. You will lead end-to- end research across our online community supporting on go-to-market strategies including creative testing, customer communications, etc. This role will also be responsible for the standardization of research processes across various functions and maintaining and optimizing our research database.

This individual will work closely with other research team members, offering support on various projects including survey creation, retrieving competitive intelligence, and analyzing and presenting both quantitative and qualitative results to stakeholders.

Key Responsibilities:

· Maintain Consumer Insights Database: Ensure the consumer insights research database is updated, organized, and easily accessible for use in tracking key metrics and trends.

· Research & Insights Standardization: Standardize survey questions across projects for consistency and synthesize insights from past research studies to highlight key themes for senior leadership.

· Online Community Management: Manage day-to-day initiatives including our monthly research calendar, research budget, and create monthly research activities (e.g., surveys, discussion boards, etc.) to maintain the health and engagement of the online panel. In addition, you will lead go-to-market and Customer Experience research initiatives. 

· Monthly and Annual Reporting: Lead the preparation of comprehensive reports on brand tracking, NPS, and J.D. Power studies, providing clear insights and actionable recommendations by customer journey (e.g., Branch, Customer Service, ATM, etc.).

· Data Analysis & Presentation: Conduct thorough analysis of both quantitative and qualitative data, and present insights visually in a clear, simple manner through PowerPoint.

· Collaboration & Support: Provide support to the broader research team by assisting in the creation & execution of market research projects, coordinating project timelines, and ensuring high-quality deliverables.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education:
Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Req)
Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Pref)

Required Qualifications:

• Experience: A minimum of 7 years working experience and 4 years of experience in research design/analysis, with a focus on both quantitative and qualitative analysis. 
• · Analytical Skills: Proficient in analyzing large datasets, identifying trends, and drawing meaningful conclusions from both quantitative and qualitative data.
• · Technical Expertise: Proficient in market research tools and software for data collection and completing analysis through Excel using pivot tables and formulas.
• · Communication Skills: Strong verbal and written communication skills, with a demonstrated ability to present complex data in a clear and concisely
• · Team-Oriented: Ability to work collaboratively with cross-functional teams and provide support where needed.

Preferred Qualifications:

• · Experience with brand health metrics, customer experience measurement, and NPS surveys.
• · Familiarity with customer satisfaction, consumer behavior studies, and trend analysis.
• · Experience with calculating regression, correlations, and statistical significance.

Personal Attributes:

• · Self-Starter: Proactively takes ownership of tasks, leads projects with moderate supervision, and engages confidently with teams and vendors.
• · Adaptable: Thrives in a fast-paced environment with evolving priorities and challenges.
• · Detail-Oriented: Meticulous attention to detail in research, data analysis, and reporting.
• · Curious & Inquisitive: Eager to learn about the industry and customers, asking thoughtful questions to improve insights.

USA Job Family Description: Develops and executes marketing strategies and plans. Identifies and develops key insights into clients, the marketplace, competitors, macro tends and market opportunities. Analyzes marketplace trends and customer data to identify opportunities for growth, determines product requirements and defines targeted customer segments and associated messaging. Creates and/or coordinates the production and distribution of advertising and promotional materials. Establishes, implements and ensures consistent branding standards throughout product lines, promotional materials and events.

Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.
Employer Rights: Employer Rights:This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

$93,750.00 USD

$160,000.00 USD