Sr Analyst, Channel Strategy - Orange Apron Media

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

As a Senior Analyst, Marketing Channel Strategy, you will be responsible for developing, analyzing, and optimizing the performance of key marketing channels to drive measurable growth for Orange Apron Media. This role requires a highly analytical and strategic thinker with a deep understanding of digital marketing, retail media channels, and customer engagement strategies. You will partner closely with cross-functional teams across marketing, product, analytics, and sales to influence and execute channel strategies across digital, email, social, and paid media, ensuring we meet revenue goals and deliver exceptional value to our retail media clients.

Key Responsibilities:

• 10% Ongoing Optimization and Tracking - Manage on-going non-analytics business needs including reconciliation of marketing budget, MARCOM and related team processes that add business value; Role will be critical conduit to support teams and voice to optimize enterprise marketing efforts for both internal partners and external consumer
• 60% Planning, Implementation and Execution - Provides support in the planning, implementation and execution of marketing strategies and activities in partnership with the audience strategy leaders including brand awareness campaigns, events, and partner programs to drive traffic and sales; Support cross-functional project teams to manage and execute high-value initiatives
• 30% Research & Tools - Research, understand and build tools that help translate insights and analytics into actionable results; This role will oversee the delivery of marketing reporting from analytics team and prepare communications that demonstrate marketing campaign progress and success; Responsible for ensuring there is on-going communication that educate business owners within the organization on key insights, factbooks, campaign performance and effectiveness of enterprise efforts

Direct Manager/Direct Reports:

• This position typically reports to Manager, Marketing & Comms
• This position has 0 direct reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business or related field.
• 5+ years of experience in a marketing, channel strategy, or media analytics role within a retail media or e-commerce environment
• Strong understanding of digital marketing channels (paid media, email, social media) and experience with retail media networks.
• Proficiency in analytics and reporting tools (e.g. Google Analytics, Adobe Analytics, Tableau, or similar).
• Experience with A/B testing, data visualization, and using insights to drive strategic decision-making.
• Demonstrated ability to analyze complex data sets and present actionable insights to drive channel optimization.
• Excellent communication and project management skills with a strong aptitude for cross-functional collaboration

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict