Sr. Analyst, Ad Tech

Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal, and Sky. When you join our team, you'll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn't stop there. With unequaled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth, and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.
As part of the Ad Tech group in the Decision Sciences team, the Sr. Analyst is integral in ensuring that our first-party data and models can be effectively leveraged in outbound media platforms for optimizing media campaigns. This person works closely with the marketing team to understand their goals, supporting their initiatives by maintaining data integrations, structure, and ad campaign data collection.
Outside of typical ad tech platforms (CDP, DSPs, ad servers, ESPs, and social platforms), this person will also be heavily involved in identity solutions to bolster our addressable reach and mitigate impact of coming industry changes. This person should be collaborative, passionate about pushing tech to its limits, and an independent self-starter who's comfortable working in ambiguity to craft innovative solutions.
Position Responsibilities:

• Work heavily within the CDP (mParticle) to ensure key data events are getting into the CDP and enabling server-side (CAPI) integrations to downstream ad platforms.
• Operate as supporting ad tech expert to marketing, responsible for understanding marketing's campaign initiatives and implementing the tech needed to bring them to life.
• Coordinate and prioritize tagging needs of marketing and agency teams, work internally to get tagging needs implemented.
• Work closely with marketing teams to understand their goals and challenges, and evolve the tech stack to address their needs and campaigns .
• Oversee the ongoing development and troubleshooting of essential technology components in conjunction to mParticle. i.e Kochava (MMP), Google Marketing Platform, Paid Social Platforms, Braze (ESP), and other DSPs as required.
• Subject matter specialist on tech stack: Google, Meta, Snapchat, Tik-Tok, etc.
• Work with, and support, analytics team to ensure their data collection needs are met (MTA tagging, click trackers/integrations, accurate DCO tagging, etc.)
• Subject matter expert on the ad tech industry, stay current with industry trends, inform marketing teams and ensure our tech stack is on cutting edge of industry.
• Be a go-to resource for marketing when they need tech and ad platform support.

Qualifications

• Bachelor's Degree
• 2-3 years experience in digital marketing or ad tech
• Experience in a client-facing role is desirable
• Experience with programmatic buying through DSPs, working with ad servers, CDPs and strong familiarity with activating (onboarding) 1st party audiences
• Strong familiarity with tag/cookie orchestration, and experience working with server to server integrations
• Excellent communicator and ability to translate across marketing and technology
• Self-starter mindset and a limitless curiosity

Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].