Title: Strategy Intern
Role Overview
You will play a crucial role in providing support to the Strategy team and take ownership of mining data and finding meaningful patterns and correlations. You will apply analytical rigour to review data, conduct analysis and uncover insights that equip the strategy team to prepare compelling and coherent recommendations for clients.
Job Responsibilities
- Brand building – Ability to dive into the 4 Cs of brand building (company, competition, customer, category).
- Learning about strategy tools at WPP and Landor and applying them across projects.
- Audits – understanding the competitive landscape, and identifying commonalities and patterns to draw insights.
- Critical thinking on projects and having an open and curious mindset.
- Familiarise yourself with Landor’s presentation-building style, and take initiative in developing presentations with a clear and crisp narrative.
- Preparing discussion guides/questionnaires for customer and internal stakeholder interviews.
- Actively contributing to brainstorming and ideation sessions, internal and external, to contribute to newer ideas and outcomes.
Experience Needed / Our Requirements
- Currently pursuing or recently completed a Bachelor's or Master's degree in Business Administration, Marketing, or a related field.
- Eager to learn about storytelling and love adding value to clients and their brands.
- Collaborative, sincere and hold yourself accountable for the work.
- Ability to balance analytical thinking with creative expression.
- Eager to work across various strategic disciplines which may include brand positioning, brand architecture, naming or packaging, POS and retail experience projects.
- Proficient in PowerPoint.
Our commitment to diversity & inclusion
We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination. Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation, marital status, or any other legally-recognized protected basis under federal, state, or local law.
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What We Do
A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 26 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Alitalia, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group. Landor is a member of WPP, the world's largest marketing and communications firm.
