TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
The Sports Partnership Account Executive at WFAA/KFAA plays a critical role in driving revenue growth through strategic partnerships with major sports franchises such as the Dallas Mavericks and Dallas Wings, as well as other marquee sports properties including NBA and SEC Football.
This position demands a dynamic, results-driven professional who can exceed sales goals across broadcast, digital, and streaming platforms (including OTT via PREMION). Acting as both a lead generator and marketing consultant, the Account Executive will prospect and close new business while upselling existing clients through custom, insights-driven campaigns that align with client objectives.
A key part of the role involves creating impactful multi-platform proposals, leveraging CRM systems to manage pipeline and performance, and collaborating closely with internal teams to ensure flawless execution of campaigns.
Strong communication skills, a passion for sports marketing, and the ability to work flexible hours—including evenings and weekends for client hosting—are essential. Candidates must have at least five years of experience in a high-paced, sports-focused media environment and possess the creativity, business acumen, and organizational skills necessary to thrive in this consultative sales role.
Key Responsibilities & Role Summary:
- Drive revenue growth through strategic sports partnerships with key franchises such as the Dallas Mavericks, Dallas Wings, NBA, SEC Football, and other WFAA/KFAA sports properties.
- Consistently meet or exceed individual sales goals across a variety of media platforms, including linear TV, digital, content sponsorships, and streaming (OTT via PREMION).
- Act as both a lead generator and marketing consultant—identifying high-potential clients and guiding them through tailored solutions to meet their business goals.
- Prospect, present, and close new business using market and category insights related to sports and audience engagement.
- Upsell existing clients by introducing them to the full suite of WFAA offerings across all platforms.
- Develop and present custom, cross-platform marketing campaigns aligned with client objectives and industry trends.
- Build compelling, insights-driven sales presentations and sponsorship packages that highlight the value of WFAA assets.
- Use CRM systems strategically to track sales activity, manage pipeline, and provide accurate forecasting.
- Collaborate closely with internal teams to ensure seamless campaign execution and client satisfaction.
- Maintain a strong, community-facing presence, including client hosting at events, often during evenings and weekends.
Qualifications & Skills Required:
- Minimum 5 years of sales experience in a fast-paced, sports-centric media environment.
- Proven track record of exceeding sales targets and generating new business.
- Strong knowledge of broadcast and digital advertising solutions, with a growth mindset and willingness to continuously learn.
- Proficient in using CRM platforms and other sales/project management tools.
- Excellent verbal and written communication skills, with the ability to write compelling proposals and build strong client relationships.
- Creative thinker with a solutions-focused approach to campaign development.
- Effective problem-solving abilities and comfort with shifting priorities and deadlines.
- Strong business acumen, attention to detail, and excellent organizational/time-management skills.
- Highly self-motivated with a strong work ethic and a collaborative team mentality.
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Privacy Notice for California Residents
SMS Messaging Privacy Policy
Top Skills
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers.
In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
.png){kind=logo}
