Social Strategy Manager

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for an experienced Social Strategy Manager to scale growth for FanDuel TV’s (FDTV) studio based shows across different social platforms. FanDuel TV produces and distributes a wide variety of racing and sports content including 24/7 linear channels, studio programming (Up & Adams, Run It Back) and live bet-able sports. 

The social strategy manager supports the distribution team by setting the holistic social media approach for FDTV social handles on our studio slate, including Up & Adams and Run It Back, across platforms like YouTube, Facebook, Instagram, X and TikTok. This role requires a sharp editorial eye, a deep understanding of the sports audience and their behavior across platforms, and the ability to craft and execute content strategies that deliver measurable growth. The ideal candidate will operate as the informed captain for best practices across each social media platform and take ownership of cohesive social media strategies, while understanding how to best engage individual audience segments.  

The ideal candidate will have demonstrated leadership and significant contributions to the brand growth of a multi-title sports brand via social channels. This role balances both editorial judgement and firm understanding of analytical analysis across a variety of video channels.  

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Define and execute the editorial social media strategy for specific FanDuel TV channels to ensure maximum reach and engagement with our content across platforms 
• Translate platform-level best practices, algorithm shifts and competitive intelligence into strategic recommendations for short and long form entertainment  
• Lead the editorial calendar and production of social-first unscripted content and cut downs, while having editorial judgement to curate socially relevant moments in a fast-paced environment 
• Support the overall content distribution mission by refining a native social approach, being mindful of a larger distribution footprint with both live and evergreen content 
• Develop a strong understanding of the FanDuel TV community, distilling unique insights from the audience segments across titles and social platforms 
• Partner with distribution leadership to define and track content performance benchmarks and KPIs, transforming social insights and brand strategy into tangible social creative 
• Collaborate across production, marketing, and partnership teams to elevate the FDTV brand across in a crowded sports media landscape 
• Identify opportunities to maximize content reach while being resourceful  
• Manage paid video campaigns in partnership with marketing team, to ensure optimal allocation of spend to grow audience for FanDuel TV properties  
• Lead social media specialists and agency partners, providing feedback and publishing support  
• Ability to balance proactive planning for long term audience goals with reactive sensibility for engaging a passionate fanbase  
• Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines. 

THE STATS
What we're looking for in our next teammate

• 5+ years of experience in sports content social media, with direct experience leading editorial strategy  
• At least 2 years in a leadership role 
• Bachelor's Degree in Marketing, Communications, Journalism, or a related field preferred 
• Experience with content production tools, such as Photoshop, Premiere and live clipping tools 
• A great colleague and teammate — someone that people want to work with because of their humility and passion 
• Portfolio of social-first content or extensions, especially those across sports entertainment content, that drove measurable brand growth 
• A strategic mindset and structured approach to problem solving, with ability and eagerness to effectively balance the big-picture strategic work with execution 
• Familiarity with influencer/creator campaigns and reactive content strategies 

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

The applicable salary range for this position is $102,000 - $139,700 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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