Social Media Specialist (Sports Content)

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 
 
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”,  or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! 
 

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Department:  Country Management

Reporting to:  Senior Brand and Content Manager

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Social Media Specialist, you will be part of the Spain Brand Team reporting to the Senior Brand and Content Manager collaborating with internal and external stakeholders on the development and management of the local content strategy.

This role will be responsible for developing the content strategy of the brand's current social media profiles. It will be a brand guardian and will effectively collaborate with all other stakeholders in the marketing team to give visibility to the content and products.

The main focus of this role will be to increase our visibility and engagement with customers through social media, as well as constantly seeking new opportunities for social media growth.

What you’ll be doing

As part of your role, your responsibilities will include:

• Ensuring best in class brand exposure on all internal and external activations
• Managing Instagram, Facebook, YouTube, X (Twitter) accounts
• Writing SEO and betting tips articles for the Betway Insider blog
• Ensuring compliance with all current regulations in Spain
• Creating content templates in collaboration with the design team to develop the strategy
• Creating hero campaign briefings for the design team
• Leading the relationship with third party providers such as designers, video production companies, social media accounts, etc.
• Collaborating in “thinking out of the box” and help the brand team to innovate in social media
• Championing the brand both internally and with partners, ensuring that all activity is aligned with compliance standards / guidelines
• Regular monthly and weekly reporting (performance, KPIs, engagement rates, CTR)
• Running quarterly social media reviews
• Monthly competitors’ analysis and market trends.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Fluency in English and Spanish
• Experience of working in an innovative brand team and coordinating different stakeholders
• Extensive knowledge of the sports world, particularly in Football, Basketball, and Tennis
• Experience managing social media accounts on Instagram, Facebook, X (Twitter) or any other
• Experience managing YouTube channels
• Experience with software such as Adobe Photoshop, Adobe Express, Canva, or similar
• Experience in video content creation
• Creative thinking and ability to collaborate with other stakeholders
• Excellent communication skills, both written and verbal.

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Educated to degree level with a qualification in Marketing
• Experience in activating sponsorship properties
• Excellent project management and presentation skills
• Analytic mindset
• Knowledge of other sports such as MMA or Padel.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Local benefits:
  • Health Insurance
  • Life Assurance
  • Income Protection
  • Pension Scheme.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.