Social Media Marketing Specialist

Posted 16 Days Ago
Be an Early Applicant
Karachi, Sindh
Junior
Software • Web3
The Role
The Social Media Marketing Specialist will develop and execute social media advertising strategies for Meta and LinkedIn, create ad content, manage campaigns, and analyze performance metrics. Collaboration with creative and sales teams is essential to generate leads and optimize advertising efforts.
Summary Generated by Built In

About Tekrevol:
Tekrevol is a leading mobile app development company dedicated to providing businesses with reliable technological solutions. We have helped countless entrepreneurs achieve their goals and drive results by creating top-rated mobile apps and websites.
As a global company, our aim isn’t just to create digital solutions but to help businesses achieve sustainable growth and scalability. Our teams and networks stretch across the United States and have extended its reach to Ukraine & the Middle East.
Job Description:

  • Campaign Strategy & Execution: Develop & implement comprehensive social media ad strategies for Meta Ads and LinkedIn Ads targeting various industries.
  • Ad Creation & Management: Write compelling ad copy, design engaging visuals, and optimize landing pages. Manage budgets and ad sets for optimal resource allocation.
  • Audience Targeting & Segmentation: Use platform-specific targeting tools to reach ideal audiences based on demographics, interests, and behaviors.
  • Performance Optimization: Monitor campaigns, analyze key metrics (CTR, CPC, ROI), and optimize performance through A/B testing and continuous refinement.
  • Lead Generation & Nurturing: Develop lead generation strategies, collaborate with sales teams for nurturing and conversion.
  • Analytics & Reporting: Track and analyze campaign performance, provide data-driven insights for continuous improvement.
  • Stay Updated on Trends: Keep up-to-date with the latest advertising trends, platform algorithm changes, and best practices.
  • Collaboration with Creative & Sales Teams: Work with creative teams for ad visuals and messaging; ensure alignment with sales objectives

Requirements:

  • Proven Experience: 2+ years of social media advertising experience, especially in Meta Ads (Facebook & Instagram) and LinkedIn Ads, ideally in web design or digital services.
  • Strong Knowledge of Ad Platforms: Expertise in Facebook Business Manager, LinkedIn Campaign Manager, and other ad management tools.
  • Lead Generation Expertise: Experience in driving high-quality leads for service-based businesses with a focus on conversion.
  • Creative & Analytical Skills: Strong ad copywriting & visual creation, combined with data-driven optimization of campaigns.
  • Excellent Communication Skills: Strong written and verbal communication skills for ad copy and collaboration.
  • Familiarity with Web Design & Development: Basic understanding of web design and development services.
  • Detail-Oriented & Organized: Ability to manage multiple campaigns effectively with attention to detail.

Shift Timings:
Afternoon (08:30 p.m. –08:30 a.m.)

 

The Company
Newark, CA
260 Employees
Hybrid Workplace
Year Founded: 2018

What We Do

TekRevol is a global digital transformation company offering product development services, innovation strategy, and technical consultancy. With experience in 11 diverse industrial sectors, we specialize in corporate SaaS, cloud, mobile, and wearable apps and games.

We are an alpha team of professionals comprising creatives and engineers, cloud architects and data scientists, product strategists, and digital marketers currently on a mission to create tech-led impact in the global business ecosystem with strong business value, emerging technologies, and hyper-scale solutions.

We combine the right tech and talent and work hands-on with big data, deep learning, IoT, and cloud capabilities. For years in the industry, we have enabled our stakeholders: clients, businesses, partners, and connected communities achieve their business objectives faster through business process automation and industrial disruption.

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