Social Media Manager

Company Description

iKhokha is a place where chance-takers become change-makers. At iKhokha, we believe in better. As you'd expect, our pace is fast-moving and ever-changing. We like it that way. As one of the fastest-growing FinTech's in Africa, we've built a team of global change-makers who want to make an impact. If you believe in a better future, be a chance-taker and help us empower small businesses in South Africa.

Job Description

We’re looking for a Social Media Manager to take our online presence to the next level. From creating impactful campaigns to analysing performance metrics, this role is perfect for someone who loves to make data-driven decisions while fostering a vibey online community. 

Ready to make an impact? Apply today and be a part of shaping the future of iKhokha’s digital experience and innovation!

So, what will you do?

The Social Media Manager will be responsible for contributing and executing the social media and community engagement strategies to enhance brand awareness, customer engagement, and online brand presence - you’ll own it all! 

Your role will include: 

• Analysing engagement data 
• Identifying trends in customer interactions and planning digital campaigns to build iKhokha communities online.
• Managing social media channels and executing paid campaigns. 

In addition to the above, you will: 

• Develop, implement, and monitor social media strategies to drive brand awareness, engagement, and audience growth. 
• Lead and mentor the social media team, including performance tracking, goal setting, and upskilling. 
• Oversee social media content planning, trend monitoring, and daily social listening to engage with the community effectively. 
• Set up, manage, and optimize paid social campaigns across Meta, Google, TikTok, and LinkedIn for both brand and employer branding initiatives. 
• Manage and track the monthly Brand and Employer Brand Digital budgets. Loading PQ’s across digital spend. 
• Analysing the company’s digital marketing channels and social media strategy and identifying strategic weaknesses and making recommendations for improvements. 
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities. 
• Provide weekly and monthly reports on brand performance, growth, user-generated content (UGC) metrics, and digital media effectiveness. 
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs. 
• Liaise with internal business stakeholders to develop social media marketing campaigns and on-page product posting strategies. 
• Support Talents Employer brand strategy by completing quarterly content planning for sign off and creative execution.
• Conduct social media training sessions for internal teams, including studio, Sales teams, and digital support. 
• Manage the Meltwater tool for social listening, oversee contract renewals, and maintain strong relationships with service providers. 

Qualifications

• Degree or diploma in Social Media Marketing or similar. 

Deal breakers: 

• 3-5 years of experience in social media management, community engagement, or digital marketing. 
• 1-2 years’ experience in a leadership role. Demonstrated experience in setting goals and previous people management.
• Demonstrated experience in managing paid campaigns on platforms such as Meta, Google, TikTok, and LinkedIn. 
• Hands-on experience with the following tools to support project management, analytics, and reporting (e.g. Meltwater, Height, MixPanel). 

Additional Skills & Knowledge: 

• Deep understanding of social media trends, audience behaviour, and platform algorithms. 
• Ability to create and execute data-driven social media strategies. 
• Strong project management skills, ensuring content planning, campaign execution, and reporting align with key objectives. 
• Proficiency in social media advertising and performance tracking. 
• Excellent written and verbal communication skills. 
• Analytical mindset to measure performance and drive insights. 
• Strong stakeholder management and relationship-building skills 
• Understanding of brand positioning, employer branding, and digital media landscapes. 
• Knowledge of the competitive environment and social media trends that impact brand engagement.

Additional Information

Perks of joining the Tribe? 

• Work in a high-growth company with tangible results you're accountable for. 
• Enjoy hybrid and in office work models for Durban based employees.
• Competitive remuneration and benefits, including reduced Gap cover rates. Medical Aid and Group Risk scheme contributions. 
• Visionary leadership. 
• Seize the opportunity for study leave.
• Access to on-demand learning at your fingertips. 
• Experience a friendly, collaborative culture with a team of all-round-lekker humans (it’s true, we surveyed our Employees, and they told us so). 
• If you find yourself at HQ, coffee on tap and a selection of hot beverages provided by our very own onsite Barista.