Social Media Manager

What is Mood?

📈 Mood is **the 4th fastest growing e-commerce company** in the US

We help people buy the highest quality hemp THC products online. We have 600,000+ customers, an average rating of 4.4/5, profitability, a $100m run rate - and not too long a go, we turned 2 years old!

Our mission is to help people access safe, high-quality THC products tailored to their use case - from reducing discomfort to having a fun night with friends.

We have a small core team with senior employees from Y Combinator backed startups, Smile Direct Club, Rolls Royce, Glovo, and Chlorox.

It’s not our first rodeo (David’s from Texas after all 🤠) - our founders have built and scaled multi-million D2C companies and held key roles at leading startups. We care deeply about creating great products, hiring a world-class team and creating the environment to do our best work.

With proven product-market fit, we are hiring to help us break the $200m mark and build a generation-defining e-commerce company.

Projecting $100 Million, Hemp Startup MOOD Confounds Expectation

The Opportunity

Mood is building a world-class social media presence.

We’ve historically neglected organic social and have focused on the fast scale of paid ads. Now that we’re stable, we’re focusing on investing in content creation, affiliate partnerships, and successfully leveraging our social media channels to grow our customer base. 

We’re now hiring an entry-level Social Media Manager to own our calendar-building, resource-pooling, and content-creating needs. 

You’ll work closely with a content supervisor to help you learn and integrate with the Mood brand and as a collaborative partner for brainstorming and constructive feedback. 

This is a full-time, fully remote role, and you’ll work in the timezone of your choice, provided there’s some hours of overlap with US timezones.

We have high expectations for output, quality, communication, and integrity.

Key Responsibilities

• Build and maintain a content calendar for Mood’s Instagram, TikTok, X, Meta, and YT pages. 
  • This includes shooting and editing solo videos, sourcing permission for content to repost from influencers and creators, developing partnerships with brands for cross-posting, and pitching larger shoots for higher-level content creation efforts. 
• Produce, schedule, and publish daily posts across all platforms
• Check-in and respond to comments daily
• Execute and track paid boosting/ad campaigns 
• Track analytics on social efforts and deliver bi-weekly analytics reports to the team for review
• Manage affiliate partners program: correspond with existing affiliates, research and recruit new ones, ideate and facilitate strategies to increase partners’ output and boost conversion rates
• Work with team leaders to set monthly and quarterly goals. Proactively pitch strategies on how to adjust when goals aren’t met
• Regularly research opportunities to grow our reach on socials and pitch them to the team 
• Tech: you’re comfortable using social media platforms and analytics tracking tools like Databox
• Upskill: you’re always interested in learning new things that strengthen your core skillset. You’re resourceful and seek these opportunities proactively

Need to Have

• Experience: 1+ years of experience as a Social Media Manager with a proven ability to grow accounts and convert followers to brand websites
• Editing: Skilled in Adobe Premiere or comparable video-editing software
• Performing: Willing to film yourself in simple Mood-friendly sketches to appear on our socials 
• Bonus: Experience with cannabis or hemp-related social media accounts and the delicate nature of thriving in the space
• Learning: you're an autodidact with impressive speed and resourcefulness. You regularly teach yourself the skills you need from scratch.
• Trenches: you don’t hesitate to get your hands dirty in the trenches. You’re not too pretentious to grind it out.
• Complexity: you're highly organized and can complete multiple projects concurrently.
• Mindset: you calmly handle uncertainty and are comfortable planning for aggressive goals.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team members at Mood:

• Belief in the mission — we will have served 1 million customers by the end of 2025. We have a lot of work to do. We are obsessed with our customers and are dedicated to the mission.
• Bulldozing barriers — the world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
• Unwavering integrity — we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
• Enduring frugality — we are frugal. We hate being wasteful and we are anti-luxury. We spend our cash wisely & carefully - in a way that would make our grandmas proud.
• Do what is needed — speed is critical and often the solutions we need are messy. We are comfortable moving quickly, taking on gritty work, and owning projects from noticing the problem to delivering the outcome.
• Distaste for incompetence — we’re highly capable. We have a dedication to excellence and reject incompetence. We’re obsessed with our role, with a commitment to compounding self-improvement.
• Commitment to candor — we believe in open communication and transparency. We are clear & caring communicators, welcoming feedback.
• Only the paranoid survive — the road of expansion is bumpy. We are not fair weather sailers; we embrace the storms. However much we’ve already done, however far we’ve already come — all our work is still ahead of us.
• Keep your head down — we’re boring people doing exciting work. We don’t chase short-term status: we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

Compensation & Benefits

• Compensation: $50K-$65K (DOE)
• Healthcare: comprehensive medical insurance (if appropriate)
• Vacation: Unlimited PTO
• Remote: our team is fully distributed across the world and functions fully remotely
• What are we missing? We're still early so you get to shape our culture.