About Us
Wild Alaskan Company’s mission is to accelerate humanity’s transition to sustainable food systems by fostering meaningful, interconnected relationships between human beings, wild seafood and the planet.
We deliver wild-caught, sustainable seafood to households across the United States. Powered by our custom-built eCommerce platform and three generations of history and expertise in the Alaskan fishing industry, we constantly strive to meet our promise of a top-notch product and experience. And we do it all in a fully-remote environment that is fast-paced, challenging, and fun.
GENERAL ROLE DESCRIPTION
Wild Alaskan Company is looking for a Social Media Manager reporting to the Director of Brand. In this role, you’ll play a pivotal role in shaping the brand presence and driving growth of the business. You’ll sit within the Brand & Innovation department (including new product development, merchandising, brand and creative).
We’re looking for a Social Media Manager who’s a storyteller with a deep passion for real food and the outdoors. This person is an expert at creating thumb-stopping content that drives engagement across social media platforms. They’ll ultimately be responsible for growing our brand's passionate community through compelling and meaningful content. You’ll demonstrate a proven track record in crafting content and executing social plans that drive growth on platforms like Facebook, Instagram, TikTok, YouTube (+Shorts), Pinterest and emerging platforms. You’ll closely collaborate with analytics, creative, merchandising, marketing, brand, and third-party agencies to continually optimize our social efforts. If you have a keen eye for data and craving to create - we’d love to hear from you!
CORE RESPONSIBILITIES
- Manage and execute ongoing organic social channels across all platforms to support business goals while bringing the brand ethos to the forefront of our content across all social media channels.
- Unlocking new platform growth opps like new tech tools, social channels, etc.
- Responsible for managing all social media platforms including Facebook, Instagram, YouTube, TikTok, X/Twitter, Linkedin and Pinterest
- Hands on creation of highly engaging, digitally and socially native video content independently
- Collaboration with the in-house creative team and external agencies to manage and/or create social content
- Manage social activations for product launches, marketing campaigns, partnerships, and influencer/ambassador programs.
- Collaborate with influencers, brand ambassadors, and content contributors to create highly engaging socially-native content.
- Lead and maintain community engagement across social platforms in partnership with the Member Service team
- Manage the organic social media calendar to align with key moments in the broader marketing calendar and ensure cross-functional efforts are captured and coordinated.
- Stay on top of social trends and cultural moments through social listening and data insights to identify new opportunities for creative, marketing, and product innovation.
- Continuously monitor and report on organic social performance to test, learn, and iterate—driving ongoing improvements to creative and strategy while ensuring cross-functional alignment.
REQUIRED SKILLS & EXPERIENCES
- 3-5 years working in social media marketing.
- Experience with consumer-facing brands, ideally in food or CPG, within agency and/or in-house environments.
- Proven track record of leveraging organic social media to grow business metrics - specifically within Meta, YouTube and/or TikTok.
- Skilled in creating digitally-native UGC-style (with phone) and comfortable writing captions that balance brand voice with industry best practices.
- Finger on the cultural pulse to inject the brand into the conversation.
- Experience writing briefs and collaborating with internal and/or external creative teams/agencies to produce social assets/ creative.
- Confident knowledge of social media scheduling tools – ie Hootsuite, AgoraPulse, Sprout Social or similar.
- Proficiency in Google analytics, Looker or other data analytics tools.
- Exceptional attention to detail, organizational and communication skills; ability to manage multiple projects at once.
- Bring a multitasking mindset and curiosity, while serving as a knowledgeable advocate for organic social at Wild Alaskan Company.
NICE TO HAVES
- Experience in a high-growth, start-up environment (bonus: food brand)
- Experience using editing programs like premier, final cut, canva or similar software
- Experience in leveraging ChatBots and AI to drive engagement - ie Instagram Chat Automation, ManyChat
- Knowledge of sustainability, specifically sustainable food systems, a plus
METRICS FOR SUCCESS
- Community growth and engagement.
- Site traffic from organic social.
- Leads from organic social.
- Conversions from organic social including new and existing members.
Salary Band
$70,000 - $90,000 per year
Wild Alaskan participates in E-Verify. Please see the Notice of E-Verify Participation and Right to Work posters for more information.
Diversity of backgrounds and perspectives makes us stronger. We’re committed to creating a work environment that fosters growth, celebrates diversity and fundamentally makes all teammates feel welcome, accepted, nurtured and respected. As an equal Opportunity Employer, Wild Alaskan Company does not discriminate against candidates on the basis of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. Please note this email cannot provide application status updates.
What We Do
The Wild Alaskan Company offers an online direct-to-consumer membership service for premium wild-caught seafood. By joining our monthly seafood program, you’ll receive a box of sustainably harvested seafood every month. We source the highest quality seafood from top Alaskan and Pacific Northwest fisheries and ship it directly to your home.
If you’re like most Americans, you probably find it difficult to consistently buy premium grade seafood. Seafood fraud is running rampant in many parts of this country. In fact, a 2015 Oceana report showed that more than 40% of salmon in grocery stores and restaurants was mislabeled.
So, unless you have a trusted source, you’re likely not eating what you think you are. With the Wild Alaskan Company, our goal is to create a fully transparent sea-to-table experience, where you always:
1. Know the source of your wild-caught, sustainably harvested seafood.
2. Have direct and regular access to a variety of wild-caught species from Alaska, which we’ll curate for you based on seasonality and availability.
Think of us as your personal fishmonger!
Why Work With Us
We're a small, expanding team that cares deeply about sustainability, good food and personal growth. We rely on the systems we build to deliver a high-quality, personal experience to our members throughout the U.S. You can catch us in Alaska, New York and everywhere in between -- and sometimes beyond. We value independence, hard and thoughtful work
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