Social Media Manager

Company Description

OVERVIEW

In July 2020, Publicis Production won the global account for GSK Consumer Healthcare (now Haleon), to work as its production partner with innovation and problem solving at the core. In a hugely exciting development for the future of production we have created an entirely new production model to manage international demand through CaST.

Our Mission is to drive efficiency, effectiveness and reduce wastage for Haleon. Going beyond the usual dashboard limitations of scheduled reviews and interventions by bringing production, data and media intimately and seamlessly together and building a data first, creatively driven solution for every brand, campaign and action.

We will defeat the crippling disease of wastage through informed decision making, consistently leveraging our knowledge of the market, audiences, channels, platforms, partners and formats in the creation of creative assets.

Delivered through our ground-breaking new model, where production is fuelled by data insights and an intelligent feedback loop of data is created. It’s enabled by tech integration so that every decision, execution and reaction creates another layer of learning for our systems, ensuring content relevance and reduction of waste.

A bit about us:

Publicis Production (Prodigious) is an award-winning production studio with 3500 production experts across 40 countries worldwide. We are proud makers, producing everything from CG animation to DOOH, to print and live action TVCs for some of the world’s leading brands. 

Job Description

Responsibilities:

• Collaborates with key team members to generate new content or curate existing content for Client channels, including articles, photo galleries, videos, infographics, blogs, social media posts, animations, etc. (Facebook, Instagram, Twitter, Youtube) 

• Provides guidance and expertise on social media and communications best practices. Advises and counsels on innovative social content during communication planning. (Facebook, Instagram, Twitter, Youtube) 

• Regularly monitors and measures content performance. Work closely with analytic and insights team and makes recommendations to enhance content performance.

• Share performance and competitor reports with client on Daily, Weekly and monthly bases. (Report mainly generated by Data team, Insight and recommendation added by content lead) 

• Overseeing content and community management performance and matched with client KPI. (Engagement Rate, Response time, Content Frequency)

• Stays current on social/digital storytelling best practices and emerging trends. Shares knowledge with team and other key team members. 

• Organizes and facilitates integrated social content planning sessions.

• Manages content review and approval process based on client's channel requirements. (Facebook, Instagram, Twitter, Youtube) 

• Coordinates all steps of the content development process from ideation to development and distribution. Direct manage social executive team overseeing publish content and community management on client social media channels. (Facebook, Instagram, Twitter, Youtube) 

Qualifications

Requirement:

• Min. 4 to 5 years of experience as a Social Media or similar role 

• Social Media Strategist using social media for brand awareness and impressions 

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices 

• Understanding of SEO and web traffic metrics 

• Experience with doing audience and buyer persona research 

• Good understanding of social media KPIs 

• Familiarity with web design and publishing 

• Excellent multitasking skills 

• Great leadership skills 

• Critical thinker and problem-solving skills 

• Team player 

• Good time-management skills 

• Great interpersonal, presentation and communication skills 

• Preferably with Google Analytics certification

Additional Information

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

👉 Office closure for World Mental Health Day 10th October.

👉 Additional Company closure for all 4 major festive Celebrations

👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

👉 Life and personal accident insurance and group hospitalization and surgery.

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure last week of December every year.

👉 Phone Allowance