Social Media Lead

Company Description

About us

We believe in the power of ingenuity to build a positive human future. 

As strategies, technologies, and innovation collide, we create opportunity from complexity.

Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. 

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

PA. Bringing Ingenuity to Life.

Job Description

We are looking for an experienced Social Media Lead to join PA’s global digital marketing team and lead the transformation of our social media estate. In this pivotal role, you’ll create and execute innovative social media strategies that align with our global marketing objectives, helping to grow brand awareness, protect our reputation, and support the firm’s rapid expansion.

As Social Media Lead, you’ll be responsible for defining and driving new initiatives to evolve and strengthen our social media efforts at PA. This includes rolling out our employee advocacy and influencer programmes, launching a new social media channel strategy, and managing our paid media plan to maximise reach and engagement. You’ll also oversee our social media agencies and mentor marketing professionals on how to leverage these channels for maximum impact.

PA’s marketing team is a dynamic, forward-thinking group of B2B professionals, where leaders at all levels are encouraged to explore new ideas and push boundaries. If you’re excited to shape the future of our social media strategy and make a significant impact, we’d love to hear from you!

Key responsibilities

• Implement the firm’s social media channel strategy – Leverage data, trends, and our marketing plan to design and execute a strategy that enhances brand awareness and drives performance across our primary social channels (LinkedIn, Instagram, and X).
• Develop and oversee the social media content strategy – Collaborate with content creators, designers, and other teams to ensure content is engaging, on-brand, and optimised for each platform. And work closely with other marketing functions (e.g., digital, PR, content, and events) to ensure a cohesive approach to social media across all channels and initiatives.
• Advocate for social media innovation within the firm – Champion the role of social media internally, encouraging individuals and departments to incorporate social media approaches into their daily work and broader business activities.
• Manage the paid media plan and budget – Collaborate with the firm’s media agency to implement, monitor, and optimise advertising campaigns, ensuring maximum effectiveness and return on investment.
• Crisis management and reputation monitoring – Lead efforts in handling any social media crises or sensitive issues, ensuring the brand’s reputation is safeguarded across all platforms.
• Stay ahead of industry trends – Continuously monitor and evaluate emerging social media trends, technologies, and platform features, ensuring PA stays at the forefront of social media innovation.
• Manage relationships with external partners – Build and maintain relationships with social media platforms, external agencies, and third-party vendors to enhance strategy execution and campaign results.

Qualifications

• Extensive experience in B2B social media – Proven track record in managing and driving successful social media strategies across a variety of platforms (LinkedIn, Instagram, X, etc.), with a strong understanding of how to leverage each channel effectively.
• Experience with employee advocacy programmes – Knowledge and experience in driving employee advocacy initiatives to amplify the brand’s social media presence.
• Experience with paid media – Proven experience in managing paid media campaigns, including budget allocation, strategy execution, and optimisation to drive measurable results.
• Stakeholder management skills – Proven ability to influence senior stakeholders and collaborate effectively with peers across the business, ensuring alignment with broader marketing and business goals.
• Strong project and programme management skills – Ability to manage multiple social media initiatives and campaigns simultaneously, ensuring timely delivery and successful execution of strategies.
• Excellent communication and writing skills – Strong written and verbal communication skills, with the ability to craft compelling messages and represent the brand effectively across all social media channels.

We know the skill-gap and ‘somewhat need to tick every box’ can get in the way of meeting brilliant candidates, so please don’t hesitate to apply – we’d love to hear from you.

Apply today by completing our online application

Additional Information

Life At PA encompasses our peoples' experience at PA. It's about how we enrich peoples’ working lives by giving them access to unique people and growth opportunities and purpose led meaningful work.

We believe diversity fuels ingenuity. Diversity of thought brings exciting perspectives; diversity of experience brings a wealth of knowledge, and diversity of skills brings the tools we need. When we bring people together with diverse backgrounds, identities, and minds, embracing that difference through an inclusive culture where our people thrive; we unleash the power of diversity – bringing ingenuity to life.

Find out more about Life at PA here.

We are dedicated to supporting the physical, emotional, social and financial well-being of our people. Check out some of our extensive benefits:

• Health and lifestyle perks accompanying private healthcare for you
• 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
• Generous company pension scheme
• Opportunity to get involved with community and charity-based initiatives
• Annual performance-based bonus
• PA share ownership
• Tax efficient benefits (cycle to work, give as you earn)

We recruit, retain, reward and develop our people based solely on their abilities and contributions and without reference to their age, background, disability, genetic information, parental or family status, religion or belief, race, ethnicity, nationality, sex, sexual orientation, gender identity (or expression), political belief veteran status, or other by any other range of human difference brought about by identity and experience. We are on a journey towards ensuring our workforce is diverse at all levels and that our firm is representative of the world around us. We welcome applications from underrepresented groups.

Adjustments or accommodations - Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us on [email protected]

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