Social Media Director (Future Opportunity)

**Please note- This role is contingent upon award; it is not an immediate opportunity**

ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.  

@ ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world.   
 

The Social Media Director will be guiding the strategic direction, creative development, implementation, paid ad budget, and evaluation of social media efforts. You will be responsible for developing and executing social media strategies for health-related organizations and campaigns. This role involves overseeing all social media efforts, managing teams, creating content, engaging with audiences, and analyzing performance to promote public health initiatives, raise awareness, and drive positive health behavior.
 

Location: Hybrid in the Atlanta, GA area- must be able to commute onsite as needed
 

Key Responsibilities:

• Develop and implement comprehensive social media strategies to promote public health messages, raise awareness on health issues, and drive engagement with target audiences.

• Align social media goals with broader organizational health communication objectives and campaigns.

• Stay up to date with trends in social media, digital marketing, and health communication to inform strategy.

• Collaborate with health experts, writers, designers, and videographers to develop creative content (e.g., infographics, videos, articles, social posts).

• Coordinate with external partners, influencers, and organizations to amplify messages and reach broader audiences.

• Track and analyze social media metrics (e.g., reach, engagement, conversions) to assess the performance of campaigns and overall strategy.

• Develop and execute crisis communication strategies as needed, ensuring that responses are aligned with organizational health priorities and values.

Basic Qualifications: 

• Must be able to obtain and maintain a public trust clearance 

• U.S. Citizenship required (required by federal government for the position)

• Bachelor’s degree in marketing, communications, public health, or a related field. A Master’s degree in a relevant area is a plus.

• 5+ years of experience in social media management, with at least 2 years in a leadership or director role.
   

Preferred Qualifications: 

• Experience in health communication, public health campaigns, or health education.

• Knowledge of health literacy principles and accessibility in digital content.

• Proficiency with graphic design software (e.g., Adobe Creative Suite) or video editing tools.

• Familiarity with paid social media strategies (e.g., Facebook Ads, Instagram Ads) and influencer partnerships.
   

Professional Skills: 

• Strong knowledge of social media platforms and best practices for health-related content.

• Excellent writing, editing, and communication skills, with the ability to translate complex health topics into engaging, accessible content.

• Proven ability to manage social media campaigns from concept to execution and evaluate their effectiveness.

• Data-driven mindset with experience using analytics tools (e.g., Google Analytics, social media insights, Hootsuite, Sprout Social).

• Crisis communication and issue management experience.

• Strong leadership and team management skills, with a collaborative and motivating style.

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$89,203.00 - $151,646.00

Georgia Client Office (GA88)