Director, Social Media (Consumer)

Posted Yesterday
Be an Early Applicant
New York, NY
165K-180K Annually
Senior level
AdTech • Marketing Tech
The Role
As the Social Media Director, you will lead and manage social media strategies for clients, oversee daily account management, create engaging content, analyze performance metrics, and mentor a team of community managers to enhance clients' visibility and reputation.
Summary Generated by Built In

At GREY,  we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

POSITION OVERVIEW

As the Social Media Director you will be responsible for leading and managing all aspects of social media management for our clients. You’ll make decisions and craft the vision for a client’s overall approach and daily execution on social platforms, in addition to helping to grow and evolve the social practice of GREY.

KEY RESPONSIBILITIES

  • Develop and implement dynamic and innovative social media strategies that align with the agency's overall objectives.
  • Oversee the day-to-day management of social media accounts across various platforms, including but not limited to Facebook, Twitter, TikTok, Instagram, and LinkedIn.
  • Use your creative talents to create captivating and inspiring content, including social media posts, blogs, articles, and other digital assets.
  • Collaborate with the creative team to develop visually stunning content, including graphics, videos, and other multimedia assets.
  • Use your data-driven mindset to analyze and report on social media and content performance, providing insights and recommendations for improvement.
  • Stay up-to-date with emerging trends and technologies in social media and content marketing, and use this knowledge to inform strategy and execution.
  • Build and maintain relationships with influencers and media partners to enhance the clients visibility and reputation.
  • Manage and mentor a team of community managers, providing guidance and support as needed.

WHAT YOU WILL NEED:

  • 7+ years of experience in social media and community management, at an agency, brand, publisher or platform.
  • Excellent written and verbal communication skills.
  • Experience with social media analytics and reporting tools.
  • Ability to work collaboratively with cross-functional teams
  • Passion for social media platforms, trends, and best practices.
  • Strong project management skills and ability to prioritize and manage multiple projects simultaneously.
  • Experience managing a team, giving feedback to reports, setting goals, and fostering a positive team culture.
  • Demonstrated experience creating and executing successful social media campaigns across multiple platforms.
  • Strong presentation skills and ability to communicate social media strategies and results to clients and internal stakeholders.

WHO YOU ARE:

  • Creative: Putting together two things to create a third thing no one’s ever seen before
  • Productive: Acting on ideas to make things happen and get stuff done
  • Collaborative: Focused on the greater good versus personal gain
  • Adaptable: Ready and able to embrace change

The base salary for this position at the time of this posting may range from $165,000 to $180,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details

At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.

GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

The Company
3,137 Employees
On-site Workplace
Year Founded: 1917

What We Do

Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA Group—an international family of autonomous agencies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its creative and business performance.

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