Social Media Analyst/Listening

Posted 4 Days Ago
Be an Early Applicant
Milano
AdTech • Marketing Tech
The Role
The Social Media Analyst/Listening position at Publicis Groupe involves defining market insights, identifying trends, developing strategies, setting KPIs, and selecting partners. The role requires fluency in English, knowledge of analysis methodologies, experience in content and influencer marketing, proficiency in Microsoft Office tools, and strong data reading skills. Candidates must be accurate, passionate about social media, curious, and proactive in learning new trends and approaches.
Summary Generated by Built In

Company Description

Publicis Groupe: win in the platform world!
 

Publicis is part of Publicis Groupe, the world’s third largest communications group.

What can we do as Publicis Groupe?  
Known for its world-renowned creativity, best in class technologydigital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.

And what makes us unique? 
A Connecting Compay, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One

About Publicis

You can either adapt to change, ignore it or lead it. What are you going to choose?

Mission We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change. The one constant in this world is change. You can either adapt to it, ignore it, or lead it. "Lead the Change" is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it's alive in our work. Publicis Worldwide Publicis Worldwide is a global creative.

Click here to find more about us

Job Description

Your to-do list is: 

  • Definition of market, category and consumer insights through qualitative and quantitative research;
  • Identifying emerging social and digital trends
  • Development of multi-channel and multi-platform strategies through the content marketing levers
  • Definition of KPIs to give relevance to the proposition and measurement of project activities
  • Strategic selection of partners, influencers and platforms according to the objectives

Interested? Keep reading... 
Publicis is looking for a Social Media Analyst/Listening for its Milan offices.
You'll be involved in the Social and Strategy and you'll support the Team in offering a service based on a strategic approach, through data, insights and creative thinking. 

Qualifications

If in your past experience:

  • you developed fluent knowledge of English;
  • you have developed a solid knowledge of qualitative and quantitative analysis methodologies;
  • you developed an in-depth knowledge of content marketing, influencer marketing and the media scenario
  • you developed high knowledge of the office suite: must have development of Powerpoint presentations and data analysis using Excel
  • you became really good in public speaking and in conducting workshops
  • you have used tools like Eurisko TSSP, Global Web Index, Brandwatch, Talkwalker, Similarweb, Google/Facebook analytics, ect.;
  • you developed a strong aptitude for reading data, quantitative approach for creating insights;
  • you got a degree in the Economics/Scientific field (nice-to-have). 

If you are:

  • accurate and responsible;
  • true passionate in social media;
  • curious and with an entrepreneurial spirit;
  • always ready to learn and be up to the date with the new trends;
  • confident in the relationship and collaboration with the internal and external team and with the customer;
  • pro-active and with interest in scouting new methodologies and new approaches;
  • good in Resource Management: motivation and time management

send us your application! 

This opportunity does not provide relocation support.

Additional Information

We take care of our talents and their wellbeing:

  • Future of Work: flexible hours and smartworking
  • Corporate benefit: a platform dedicated to our people full of offers, discounts and more
  • Learning&Development: a tailored learning path, individual and needs based approach, always on! 
  • Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference
With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!

Find more about Publicis Groupe Italy and our values on our official IG page here.

Top Skills

Python
R
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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