Social Media Analyst

Posted 13 Days Ago
Be an Early Applicant
Lima
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Social Media Analyst will be responsible for campaign setup, optimization, performance monitoring, and troubleshooting on multiple platforms. Requires a Bachelor's degree and 2+ years of experience in marketing or related fields.
Summary Generated by Built In

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees who love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us

Job Description

Technical / Platform Understanding 

  • Reporting: Pacing understanding, screenshots, performance monitoring, insights analysis, able to automized and download performance reports from platforms.
  • Understands how to perform a QA to campaignsCampaign setups (General implementations, audience management, creative upload) using native platforms
  • Optimize campaigns to achieve goals (increasing campaign pacing and performance behavior), managing multiple variables such as bids, audiences, budget among others.
  • Pixel management
  • Troubleshooting understanding & Planning campaigns (Campaign Structure, Forecasting)
  • Operational management: Workload Management, strategic account actions plan, foresees Training needs, Process Improvements

Platforms: (More than 3 of them)

  • Meta (Mandatory)
  • Tik Tok
  • Reddit
  • Linkedin
  • Sprinklr
  • X
  • Pinterest 
  • Snapchat 

Qualifications

  • Bachelor's Degree in Marketing, Advertising, Communication, Business, or any relevant field (Desirable)
  • English: B2+ or above Verbal and Written Communication (EXCLUYENT)
  • Mastery of one area within the discipline. Growing command of other disciplines/accounts or projects or knowledge areas
  • +2 years of experience

Additional Information

  • Work from Home (1st day in the office)
  • Employee engagement activities and events
  • Technical training, soft skills development, technical certifications, access to online libraries and e-learning platforms
  • Find your Path Program
  • You will have a coach that will support and help you grow
  • Level up Program
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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