Social Content Manager

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

Become a Creative at Digitas, a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. 

The social.content manager will have extensive experience in community management, social.content development, and integrated social.content programs across multiple platforms (TV, Digital, Event etc). They will display a constant thirst for and inquisitiveness about new and inspiring ways to connect with consumers, and how brands can increase engagement, buzz and relevance in today’s highly dynamic world.
The social.content manager will be the social voice and the brand’s interactions with the public, which means they will help moderate and inspire communication and conversation with customers in multi-channels. These channels may include but are not limited to Facebook, Twitter, Instagram, Pinterest, Blogs, YouTube, Flickr, forums, etc. The value to the brand (or marketer) lies in the community manager serving as a centralized point to strategically and genuinely connect with the customers (humanize the company). 
The manager is a key partner working across teams (creative, marketing, planning, technology and media). This person will influence, inform and execute innovative, comprehensive, integrated social and content strategies that ignite and cultivate relationships with consumers and influencers across all channels. This position is integral to the sourcing, planning, and development of social and content programs as prescribed by the overall social and content strategies for a client. 
This person lives at the intersection of media, creative, analytics and

social.content with direct responsibilities for sourcing, developing and evaluating the myriad of digital social and content opportunities now available.
Essential Responsibilities:

• Serve as the initial point of contact for inbound requests on online company digital properties (e.g. Brand Twitter page) and the web at large
• Creatively and proactively assist the brand’s customers in their requests for information or help
• Identify, analyze issues, patterns and trends in customer requests about products/services
• Disseminate above information to the appropriate internal departments so that they can respond accordingly
• Monitor online conversations & identify user generated content
• Participate in online conversations via posts to build brand visibility and thought leadership
• Develop and execute social and content strategies for one or multiple clients as assigned
• Develop editorial/thought leadership strategies
• Present and strategize with clients on specific brand social.content initiatives
• Assist in the creation and execution of influencer strategies
• As part of one or more teams, educate, ideate and support planning teams in the development of integrated social and content strategies, best practices, and idea generation
• Manage program execution on multiple projects simultaneously
• Assist in cultivating strong relationships with third party content providers/websites to consistently source content creators and talent and other relevant vendors/partners
• Partner with strategic and analytic talent to identify business needs and opportunities that will aid in the development of new measurement methods and analysis for social and content strategies and experiences.

• Help develop and implement best practices in social and content development
• Provide education on overall social and content industry landscape, trends and best practices to internal client and social.content teams.
• Help determine success criteria (pre and post campaign) and establish benchmarks
• Depending on specific assignment help teams to:
  • Manage social marketing, community, and blogger partnerships
  • Develop marketing and community activation plans and channel design
  • Develop advanced earned and owned media distribution plans for specific programs
  • Develop measurement and analysis plans for specific programs
• Maintain an accurate and up to date list of major pop culture and entertainment events, award shows and celebrity happenings
• Develop content calendars for social media content based on Brand Editorial Calendars.

Maintain ongoing relationships with day to day account/creative/media/planning/tech teammates

Qualifications

Skills and Qualifications:

• 4-6 years Digital Marketing experience either in advertising, entertainment, newsroom, distribution, or content fields with experience in social, public relations, or publishing beneficial.
  Strong understanding of media planning, distribution, and syndication of content.
• Demonstrates creativity and documented immersion in social media (links to your examples required)
• Demonstrates ability to map out a content and social strategy and then drive that strategy proven by testing and metrics
• Evidence of facilitating and initiating creative thinking in the digital space: content, media, social, activation
• Candidate should have a hunger for/be a participant in: new technology, new content solutions, social media events and developments and a strong connection with beauty, entertainment and pop culture
• Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace.
• Ability to leverage content strategies within the total communications plan
• Demonstrate critical thinking and problem solving abilities
• Strong interpersonal and teamwork abilities
• Collaborative approach/attitude
• Excellent written and verbal communication skills
• Excellent understanding of digital fundamentals and consumer insights research
• Understands fundamental social engagement, content development, and digital media planning processes
• Ability to integrate across cross-functional teams
• Strong appetite for and immersion in entertainment and pop culture
• Maintains a point of view on digital media and up and coming partners, practices and initiatives
• Client facing track record
• Strategic mindset
• Committed to flawless execution

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

👉 Office closure for World Mental Health Day 10th October.

👉 Additional Company closure for all 4 major festive Celebrations

👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

👉 Life and personal accident insurance and group hospitalization and surgery.

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure last week of December every year.

👉 Phone Allowance