ABOUT THE ROLE
Peloton’s Content Department produces classes year round in order to deliver a broad range of highly engaging live and on-demand content to our members. We are a highly collaborative, fast-moving, rapidly growing department.
We’re looking for a hands-on, fitness-forward, and creative Social Content Coordinator to support the daily execution of our social strategy focused on instructors, brand initiatives, and cultural moments. This role will work within the Social Operations unit in collaboration with the Social Creative unit to manage posting schedules, maintain asset accuracy, and support content development from ideation through execution. Project management skills, editorial instincts, and a strong understanding of social audiences and trends are a must.
This role requires someone with direct experience publishing content to brand social accounts - including familiarity with platform specs, formatting copy and assets for each platform, writing captions for various tones, and executing live publishing or scheduling with accuracy.
YOUR DAILY IMPACT AT PELOTON
- Manage and update social media profiles across platforms such as Instagram, TikTok, Youtube, Facebook, LinkedIn, and X.
- Schedule and publish content in alignment with the editorial calendar and active campaigns.
- Monitor and respond to comments, messages, and interactions on social media platforms in a timely manner.
- Maintain and update social content calendars in partnership with cross functional teams to ensure consistent posting and asset visibility.
- Assist with the content creation process including copywriting, hashtag research, and asset coordination, ensuring all materials meet brand guidelines and tone.
- Track and report on content performance using analytics tools (e.g., Dash Hudson, Sprout Social, SocialFlow), and support regular reporting cadences in partnership with strategic teams.
- Stay up-to-date with the latest social media trends, tools, and best practices that align with the Peloton brand voice and content operation.
- Collaborate with cross-functional teams (Marketing, Talent, Programming, Partnerships, and Comms) to gather inputs and ensure accuracy of creative vision and messaging across posts.
- Coordinate with internal teams to ensure timely delivery of content and flag risks related to publishing cadence or production timelines.
- Assist in organizing, tagging, and maintaining asset libraries for reuse and reference across platforms and teams.
- Contribute to caption drafting and voice development, ensuring consistency with Peloton’s tone and community-first approach.
- Support campaign wrap-out efforts by pulling performance metrics and drafting insights summaries when needed.
YOU BRING TO PELOTON
- You have 1-2 years experience as a marketing coordinator, production assistant, editorial assistant, community manager, or content creator.
- Experience running or supporting social media accounts; personal, brand, or agency led.
- Demonstrated experience posting to brand accounts with precision - this includes scheduling or live-publishing content with correct copy, specs, and platform formatting.
- Deep understanding of major social platforms (Instagram, TikTok, Youtube, Facebook, LinkedIn, X) and current trends to help guide the creation of relevant content.
- Experience using social publishing or reporting tools such as Google Analytics, SocialFlow, Hootsuite, Dash Hudson, Echo Box, Chartbeat, Sprout Social
- Understanding of social scheduling platforms and how to tactically post on all social platforms
- You have excellent project management skills and can balance multiple projects and prioritize your work
- Strong writing skills with an eye for brand voice, cultural nuance, and community engagement.
- Ability to work collaboratively in a fast-paced environment with cross-functional teams.
- Familiarity with production workflows and/or experience managing assets in tools like Iconik or Frame.io.
#LI-EV1
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$71,585—$93,061 USD
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: [email protected].
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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What the Team is Saying
What We Do
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 6.9 million Members.
Founded in 2012 and headquartered in New York City, our mission is to Bring integrated fitness and wellness experiences to Members anytime, anywhere.
People often ask is what a Peloton actually is. It’s a cycling term for a pack that works together to fight the wind—and that's exactly what we do every day. We are a vertically integrated company comprised of team players working together across hardware, software, content, retail, apparel, music, logistics, and more. If you ask what unites and drives us, it’s our unwavering ambition to make a positive impact – for our members, for our communities, for our business, and for each other.
Why Work With Us
Remember that feeling? When someone saw more in you than you saw in yourself? That's what we do at Peloton. This isn't just another job – this is your chance to shape an iconic brand that genuinely transforms lives. Here, your success isn't measured by what you can accomplish alone, but by how many others you help achieve their best.
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Employees engage in a combination of remote and on-site work.
Our Hybrid Working Policy requires team members in US office-based roles to be in the office every Tuesday, Wednesday and Thursday.
