Social and Digital Media Specialist

Posted 4 Days Ago
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Norfolk, VA
Hybrid
Senior level
Other
The Role
The Digital and Social Media Specialist will enhance Naval communication strategies by managing websites, executing social media plans, and creating engaging digital content. Responsibilities include developing comprehensive communication strategies, monitoring analytics, maintaining adherence to DoD policies, and fostering relationships with cross-functional teams.
Summary Generated by Built In



Barbaricum is a rapidly growing government contractor providing leading-edge support to federal customers, with a particular focus on Defense and National Security mission sets. We leverage more than 15 years of support to stakeholders across the federal government, with established and growing capabilities across Intelligence, Analytics, Engineering, Mission Support, and Communications disciplines. Founded in 2008, our mission is to transform the way our customers approach constantly changing and complex problem sets by bringing to bear the latest in technology and the highest caliber of talent.

 

 

Headquartered in Washington, DC's historic Dupont Circle neighborhood, Barbaricum also has a corporate presence in Tampa, FL, Bedford, IN, and Dayton, OH, with team members across the United States and around the world. As a leader in our space, we partner with firms in the private sector, academic institutions, and industry associations with a goal of continually building our expertise and capabilities for the benefit of our employees and the customers we support. Through all of this, we have built a vibrant corporate culture diverse in expertise and perspectives with a focus on collaboration and innovation. Our teams are at the frontier of the Nation's most complex and rewarding challenges. Join us.


Barbaricum is seeking a Digital/Social Media Specialist to support a contract for the Public Affairs and Outreach Directorate at U.S. Fleet Forces Command, in Norfolk, Virginia. This is a short term onsite assignment with an estimated duration of two months with the potential for other follow-on opportunities.

The Digital and Social Media Specialist will play a crucial role in enhancing Naval communication strategies, managing websites, executing social media plans, and creating engaging digital content. Candidate will maintain a strong online presence and effectively engage with target audiences.

Responsibilities

  • Collaborate closely with the Fleet Forces Command team to develop and execute comprehensive communication strategies that align with organizational objectives.
  • Take charge of managing and maintaining websites, ensuring the accuracy and currency of content in strict adherence to DoD policies and guidelines.
  • Create and publish captivating written and visual content for websites and various social media platforms to engage target audiences effectively.
  • Employ the PRSA RPIE methodology and SMART Objectives to develop robust communication plans, measure outcomes, and provide valuable recommendations for improvement.
  • Provide valuable support for Navy web pages through the American Forces Public Information Management System (AFPIMS).
  • Monitor and analyze website and social media analytics, including metrics and key performance indicators (KPIs), to extract data-driven insights that optimize future communication planning.
  • Foster collaborative relationships with cross-functional teams to ensure consistent branding and messaging across all digital platforms.
  • Stay abreast of industry trends, best practices, and emerging technologies in digital communication and social media to ensure strategies remain cutting-edge.

Qualifications

  • Active DoD Secret Clearance (interim clearance not accepted)
  • Bachelor’s degree
  • 5+ years of relevant experience in digital communications, including web design/development, content creation, social media planning/execution, and website/social media analytics
  • Must have experience in communication planning and strategy
  • Must possess strong writing and editing skills to create and post content to Navy websites and social media pages that adheres to DoD policy and is free of formatting, grammar, or design principle errors
  • Must have experience crafting social media strategies and plans based on industry best practices, ideally for a DoD or government client
  • Must know how to measure communication results and effectiveness, to include analyzing metrics and KPIs from website and social media analytics reports, and making recommendations based on data to improve future communication planning
  • Must be very proficient in Microsoft Office programs
  • Experience content creation software within Adobe Creative Suite a plus
  • Experience with American Forces Public Information Management System (AFPIMS) a plus

Additional Information


For more information about Barbaricum, please visit our website at www.barbaricum.com. We will contact candidates directly to schedule interviews. No phone calls please.

The Company
HQ: Washington, DC
170 Employees
On-site Workplace
Year Founded: 2008

What We Do

Headquartered in Washington, D.C., Barbaricum is a Service-Disabled Veteran-Owned small business. At our core, you’ll find people who love to explore and innovate.

Our team has a uniquely complementary skill set. Together we’ve built a hands-on, all-inclusive contracting firm that develops innovative strategies & uses the best of emerging technologies to support our clients’ long-term goals. Our growth has been fueled by repeat business and long-term partnerships with key clients.

We are an ISO 9001: 2015-certified and CMMI Level 3-appraised company that supports a host of government clients with Integrated Communications, Mission Support, Research and Analysis, Cyber Security/Intelligence, and Technology-Enabled Services. Our mission is to transform U.S. Government approaches to problem sets of increasing complexity by delivering innovative solutions, especially in support of National Security missions.

Barbaricum is one of the fastest growing companies in our market. The company is routinely recognized by institutions like Inc. Magazine, GovCon, AMEC, PRSA, and SmartCEO for corporate growth, capabilities, and award-winning client work. Our team is dynamic and agile, providing global support to current missions across five continents. We are also focused on developing and maintaining our vibrant corporate culture, having most recently been named a Best Workplace for 2017 by Inc. Magazine.

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