Social Analyst

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. 

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. 

We Move People, and People Move Us!

Job Description

The Social Analyst is a key client-facing role, acting as a conduit between the client and social, creative, and delivery teams, to ensure that real-time social post needs are created and published, adhering to social best practices. Interprets inbound client requests, effectively prioritizes and communicates timing expectations, coordinates and/or executes creative development, routes for approvals, and disseminates via social media publishing tool(s).

The Social Analyst has a keen interest in social creative development and is proficient in writing ad-hoc post copy. Supports editorial team with post concepting and social trendspotting. Assists with data exports and social listening to help shape content performance and community insights. Expert attention to detail to deliver and publish flawless, public-facing work. Continually evaluates and improves upon ad-hoc processes and opportunities. Has a track record of owning deliverables and maintaining a high standard of quality. 

Responsibilities:

• Plays a key role in the creation, trafficking, and publication of real-time social content
• Self-starter who is highly collaborative while comfortable working independently
• Partners effectively with the larger social strategy and creative teams
• Eager for creative concepting and copywriting across social platforms
• Lite social creative design work e.g., creating Reels, sourcing photo/video assets from client and production teams
• Stays up-to-date and able to communicate platform functionality and/or creative specifications updates
• Can extract and interpret social post performance findings, and reflect learnings in future concepts

Qualifications

• 3-5+ years of professional work experience at interactive, advertising, public relations or marketing agency preferred, as a guide
• Must have active accounts across key social media sites including, but not limited to, TikTok Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn
• Possess background knowledge and a true passion for the social media marketing space
• Must have strong verbal and writing/grammatical skills as well as ability to present information and ideas logically and clearly; keen eye for detail also required
• Excellent verbal communication skills with ability to write clear, actionable insights as well as grammatically correct copy for posts, community management responses and real-time program activations

Additional Information

Being part of PGD is an opportunity for professional growth, upskilling, and team building to rock the media globe.