Shop Newsletter Writer

Posted 2 Days Ago
Be an Early Applicant
Homewood, AL
Hybrid
Junior
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Dotdash Meredith is America’s largest digital and print publisher.
The Role
The Shop Newsletter Writer will be responsible for creating engaging shopping newsletters, writing compelling copy to drive eCommerce, collaborating with various teams to ensure brand alignment, and utilizing data insights to meet consumer trends.
Summary Generated by Built In

 

About The Position |

 

The Shopping Newsletter Writer will join the Shopping Newsletter team and will ideate and write shopping newsletters and select News & Deals content for other newsletters across their vertical brands within the Dotdash Meredith portfolio like People, InStyle, Travel + Leisure, Real Simple, Better Homes & Gardens, Food & Wine, Allrecipes, and Health. They will have the opportunity to write newsletter content covering a wide variety of categories including fashion, beauty, home, food, celebrity and entertainment. This role requires someone who is passionate about writing, products, shopping and newsletters.

Job Functions

  • Able to write strong headlines and subject lines that drive high engagement/pageviews, promote eCommerce articles within the shopping newsletters and pick products for direct-to-retailer touts along with compelling copy that will convert

  • Collaborate with the News & Deals team on newsletter content and compelling imagery

  •  Collaborate with the email production team on email setup and proofing 

  • Collaborate with the Brand team to ensure touts and images are on brand and brand style guides are being met.

  • Excellent interpersonal and communication skills

  • Comfortable working in a fast-paced organization

  • Highly adaptable and quick to learn processes

  • Use data and analytics to ensure we are aligning with consumer needs and trends 

  • Identify and carry out testing plans in collaboration with the growth team

  • Create affiliate links for newsletter touts

 

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

 

About The Team: |

___________________________________________________________________________________________

The Shopping Newsletter team manages, writes, and edits dedicated shopping newsletters for multiple brands. Additionally, we handle the creation and placement of direct-to-retailer content within branded editorial newsletters

 

About The Positions Contributions:

Weight %

Accountabilities, Actions and Expected Measurable Results

85% Ideate and write shopping newsletters or editorial newsletter shopping touts

15% Use data and analytics to ensure newsletters are aligning with consumer needs and trends

 

The Role’s Minimum Qualifications and Job Requirements

Education:

  • Bachelor’s degree in Journalism, English or related field, or equivalent training and/or experience. 

Experience:

  • Minimum 1-3 years experience as a writer or equivalent internship experience

 

Specific Knowledge, Skills, Certifications and Abilities:

  • Must be detail-oriented and have strong organizational skills

  • Ability to collaborate and build relationships with internal stakeholders

  • Excellent time management skills for multiple projects with a range of scope

  • Good critical thinking, analytical, and problem-solving skills are necessary. 

  • A degree or experience in journalism or related field.

  • An interest in writing for digital, and strong writing skills.

  • Must possess an understanding of basic Google doc functionality.

  • Experience with web analytics tools. Use data and revenue goals to inform and develop digital strategies.

 

% Travel Required (Approximate): 0

What the Team is Saying

Vlada
Brian
Nabil
The Company
HQ: New York, NY
3,500 Employees
Hybrid Workplace
Year Founded: 1996

What We Do

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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Dotdash Meredith Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQNew York, NY
Birmingham, AL
Chicago, IL
Des Moines, IA
Los Angeles, CA
Seattle, WA
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