(Seoul) Senior Marketing Manager - APAC

Posted 12 Days Ago
Be an Early Applicant
Seoul
Senior level
Artificial Intelligence • Healthtech
The Role
The Senior Marketing Manager will oversee marketing strategies for Lunit's AI-powered cancer care products in the APAC region, focusing on product leadership, marketing strategy execution, and targeted promotional activities. This role will involve collaboration with cross-functional teams and conducting in-depth market analysis to ensure successful product positioning and sales.
Summary Generated by Built In

Description
"Conquering cancer through AI"

Lunit, a portmanteau of ‘Learning unit,’ is a medical AI software company devoted to providing AI-powered total cancer care.
Our AI solutions help discover cancer and predict cancer treatment outcomes, achieving timely and individually-tailored cancer treatment.

🚩 Roles & Responsibilities

  • Downstream Marketing - oversee the complete spectrum of marketing strategies - the 4Ps.
    • Collaborate with cross-functional teams, encompassing sales, strategic marketing, and marketing communications, to ensure unified objectives. Moreover, this role will spearhead commercial product launch excellence and engage in compelling promotional activities, such as content marketing and tailored segment campaigns.
  • Product Leadership and Representation:
    • Act as the internal Product Leader of the regional business team, representing the Voice of the Customer and Business Interests.
    • Work with key internal stakeholders (product managers, operations, regulatory, finance, sales, customer success) to develop and implement strategic and tactical plans.
    • Work with regional business leaders to formulate business models that are well-aligned with the unique needs and preferences of the region.
    • Create and refine essential sales collateral, including product presentation decks and matrices, to cater to the specific needs and preferences of the regional market.
  • Marketing Strategy and Execution:
    • Conduct in-depth market segmentation analysis focused on the nuances of the regional market.
    • Digest product-related clinical papers and establish the product value proposition tailored to the specific region.
    • Develop and implement marketing strategies that are finely tuned to resonate with the target audience in the region, with a specific focus on promoting INSIGHT products within that market.
    • Continuously monitor and evaluate key product performance metrics, ensuring that marketing efforts are effectively meeting the demands and expectations of the regional market.
  • Promotion
    • Planning and implementing global targeted promotion activities in APAC region, as well as developing initiatives targeting specific groups to enhance product promotion and sales leads generation (ex. events, advertising, and digital campaigns)
    • Developing and executing promotion activities and initiatives with Lunit’s global partners in the APAC Region
    • Creating localized content regularly such as conference invites, product one-pagers, brochure, and also building a library of digital user case testimonials.
Requirements

🎯 Qualifications

  • 5+ years of professional experience in the APAC(excl. Korea) Medical Imaging market
    • APAC(excl. Korea): Japan, SEA, ANZ, etc.
  • Proficient in English
  • Overall understanding of the healthcare industry and passion for artificial intelligence
  • Deep understanding of Medical Imaging Industry in APAC market.
  • Strong analytical skills from marketing, business, and financial standpoint.
  • Strong team-orientated mind with demonstrated ability to both lead and follow cross-functional teams.
  • Entrepreneurial work ethic; Self-starter with a can-do attitude.
  • Excellent written and verbal communication skills.
  • Strong ability to understand, assimilate and communicate complex scientific information

🏅 Preferred Experience

  • Willingness and ability to travel
  • Min. 5 years experiences in product specialist/application specialist functions in the MedTech / Medical Imaging industry
  • Project engagement and management experience
  • Strategic thinking and logical approach 

📝How to Apply

  • CV (resume, free format, in English)

🏃‍♀️Hiring Process

  • Document Screening → Peer Interview → Competency-based Interview → Culture-fit Interview → Onboarding
  • After the final interview, we may proceed with reference checks if needed.

🤝 Work Conditions and Environment

  • Work type: Full-Time
  • Work location : Lunit HQ (5F, 374, Gangnam-daero, Gangnam-gu, Seoul)
  • Salary: After Negotiation

🎸 ETC

  • If you misrepresent your experience or education or provide false or fraudulent information in or with your application, it may be grounds for cancellation of the employment.
  • Lunit is committed in providing the preferential processing to those eligible for employment protection (national merits and people with disabilities) relevant to related laws and regulations.
Benefits

🌻 Benefits & Perks

  • The office is at a very convenient location, just a minute away from Gangnam Station Exit 3.
  • Meal Allowance is provided (up to 12,000 KRW per meal) when working at the office.
  • Up to 300,000 KRW is covered upon joining to decorate your personal workspace.
  • Latest computer models, such as Macs and 4K monitors are provided and can be renewed every three years.
  • Seminar registration fees and book purchases are covered.
  • Regular in-house AI and medical seminars are held.
  • In-house English lessons (aka Luniversal) is provided for English development.
  • Access to high-quality AI learning resources & deep learning DevOps system.
  • Up to 1.2 million KRW worth of benefits points can be claimed annually.
  • Holiday Allowances are provided in the form of gifts or vouchers for Korean National holidays, Seollal and Chuseok.
  • Congratulatory and Condolence allowances, along with paid time off are provided.
  • Annual medical checkups and employee accident insurance are provided.
  • Expenses for monthly employees gatherings are partially covered.

The Company
HQ: Boston, MA
241 Employees
On-site Workplace
Year Founded: 2013

What We Do

Conquer Cancer through AI.
Lunit is a public company that develops medical AI software for cancer screening and treatment.

Our AI solutions help detect early-stage cancer (Lunit INSIGHT) and optimize cancer treatment (Lunit SCOPE), provided to medical institutions around the world through active partnerships with industry giants such as Fujifilm, GE Healthcare, Philips, Guardant Health, and more.

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