In the role of an SEO Specialist, your responsibilities will include conducting keyword research, optimizing content, and carrying out various SEO activities aimed at enhancing and optimizing the online presence, rankings, traffic, and conversion rates of our client’s websites. Your proficiency in local SEO techniques and strategies will play a crucial role in achieving peak website performance.
We are seeking individuals with robust analytical capabilities, a strong grasp of SEO's most effective techniques, and the agility to swiftly adjust to the constantly evolving digital environment. If you are a proactive expert committed to data-driven results and fascinated by what makes a search engine tick, we encourage you to submit your application and join our team.Primary Responsibilities
- Review and analyze client sites for areas that need improvement, deletion, or revision.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Improve a company's organic search results.
- Optimize overall content, including copy, page headings, titles, image tags, meta descriptions, etc.
- Research and monitor keywords to boost client SEO visibility and rankings.
- Optimize keyword placement on client websites.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Keep abreast of white hat and black hat tactics to avoid violating search engine guidelines.
- Forecast trends and determine how they will enhance future traffic
- Communicate effectively and make strategic recommendations to improve website rankings and positions for target keywords
- Prepare analytic reports that include traffic, website, and keyword performance
- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Perform competitive analysis to build actionable SEO strategies and tactics
Minimum Qualification
- Bachelor’s degree in computer science, marketing and advertising, or related discipline. Or equivalent experience.
- 2-4 years experience in SEO/SEM with an agency or private corporation.
- Experience with Google Analytics 4/Google Ads/Keyword Planner and other web analytics platforms and tools (Moz, Alexa, Scope, SEMrush, etc.)
- Understanding of technical SEO components, such as website speed optimization, mobile optimization, schema markup implementation, canonicalization, and crawl error resolution.
Key Competencies
- Ability to organize projects and compile reports with attention to detail.
- Utilize internet knowledge as a consumer using search engine tools.
- Effective communication, both written and verbal.
- Implement new processes and improve efficiency.
- Analyze data and research trends in order to develop new strategies.
- Adjust to the constantly changing landscape of search engine optimization.
- Passion for SEO and digital marketing.
- Outstanding ability to think creatively and identify & resolve problems.
- High attention to detail and the ability to effectively multi-task to meet deadlines.
- Ability to clearly and effectively articulate thoughts and ideas.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, and time management skills.
- Comfort with using a variety of methods of correspondence, including phone, email, and social media.
What You’ll Get
- Great work-life balance
- Competitive base salary depending on experience
- Full benefits, including health insurance
- Long-term and short-term disability, life insurance, and vision/dental
- Competitive 401(k) retirement matching
- Paid Holidays and Vacation
- Paid day of service for a non-profit of your choice
- Matching financial contribution to a non-profit of your choice
- Regular outings and happy hours
- Work with a team of creative, passionate people who build custom websites and digital marketing campaigns for a diverse set of industries and clients
- Fully renovated, modern new office
About Gatorworks
Gatorworks is a full-service digital marketing agency based in Baton Rouge, Louisiana. We provide strategic digital marketing and website design services. We work in a relaxed and open environment that promotes collaboration both internally with our team and externally with the client. We operate our business using the EOS model which promotes transparency, open communication, and accountability across the organization.
While our work is our passion, we know that all work and no play would make for a dull company. Culture is incredibly important to us, and it shows in our workplace. We enjoy a good work-life balance and often have outings as a team.
Gatorworks is an equal-opportunity employer.
Top Skills
What We Do
Growing your business with digital marketing can seem daunting. Yes, you know digital is the future, but you might not know how to excel in its space or keep up with its constant evolution. How do you know if you’re spending your money wisely? How do you know if it’s even working? You need a digital marketing partner you can trust to reach your goals and keep you informed.
Look to Gatorworks to help you master the digital space. We’re local, transparent, and focused on results. Partnering with Gatorworks can leave you relaxed, confident, and energized while you watch your business grow. Don’t just design, develop, and optimize your website. Take your digital presence to the next level with Gatorworks. We implement finely tuned and tested digital strategies that help businesses thrive. We’re experts in services such as Google Ads, Search Engine Optimization (SEO), Targeted Display, and more.
Certified with Google Adwords, Google Analytics, Hubspot & Bing Ads.
