A Multi-Player Gaming Company
Head Digital Works is the pioneer & one of India's largest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23Rummy and Cricket.com, We have come a long way in the past 18 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
Job Role
- Head Digital Works is looking for an SEO & ASO Lead to manage all search engine optimization activities for A23. You will manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
SEO Responsibilities
- Conduct comprehensive keyword research to identify high-traffic opportunities and untapped topics
- Optimize existing content and develop new, high-quality, SEO-optimized content for the website
- Perform regular on-page and technical SEO audits to ensure search engine best practices are followed
- Build a backlink strategy to increase domain authority and organic reach.
- rack, analyze, and report on website performance metrics using tools like Google Analytics, Search Console, and third-party tools
ASO Responsibilities
- Conduct keyword and competitor research to optimize app store presence (Google Play and Apple App Store)
- Optimize app titles, descriptions, screenshots, and metadata for better visibility
- Monitor app store ranking trends and user feedback to identify areas of improvement
- Work with the product team to implement ASO strategies and increase app downloads
Content Strategy
- Refurbish outdated content on webpages and blogs to make it relevant and SEO-friendly
- Collaborate with content creators to develop keyword-focused webpages, articles, blogs
Research and Strategy
- Identify trending topics and opportunities within the gaming and rummy niche to target untapped traffic
- Stay updated on industry trends, Google algorithm updates, and app store policies to ensure compliance
Requirements
- 2-6 years of experience in SEO and ASO, preferably in the gaming or app-based industry
- Proficiency in tools like Ahrefs, SEMrush, Search Console, Google Analytics, and App Store optimization platforms
- Strong understanding of search engine algorithms and ranking factors
- Experience with content strategy and refurbishing existing webpages for performance improvement
- Excellent analytical, problem-solving, and communication skills
- Passion for gaming and familiarity with rummy and poker is a plus
What we offer
Competitive salary
Mediclaim Policy - Best in Industry
Flexible working hours
Career Development Program
Best in Industry Reward and Recognition program
Inclusive and Collaborative Work Culture
Complimentary snacks are served every day
If you would want to be a part of this multi-million user company, apply on the given link
Top Skills
What We Do
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 50 million+ users and multiple brand verticals like A23 Games A23 Rummy and Cricket.com, Head Digital Works has come a long way in the past 16 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments. We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
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