Senior Director, Value and Access Marketing

Reposted 23 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
160K-240K Annually
Senior level
Healthtech • Pharmaceutical
The Role
The Precision AQ Strategic Marketing Director will lead the planning, organizing, and management of marketing functions, focusing on lead generation and strategic objectives. This role includes designing data-driven marketing strategies, managing budgets, mentoring junior team members, and creating impactful marketing campaigns to drive bookings and enhance Precision's brand visibility.
Summary Generated by Built In

About the Role:

The Precision AQ Strategic Marketing Director will support the organization’s marketing objectives by focusing on lead generation and overseeing the planning, organizing, and managing of marketing functions to achieve strategic objectives related to bookings and growth.

This highly matrixed role will partner with service-line business leads and other internal teams to create targeted marketing strategies aligned with Precision AQ’s goals. The Strategic Marketing Director will also manage and mentor junior team members, fostering a collaborative and growth-oriented work environment. Essential Responsibilities:

  • Collaborate with service-line leads to identify strategic objectives and market challenges, designing marketing plans to support alignment across Precision AQ.
  • Design and implement data-driven marketing strategies to increase engagement and incremental sales.
  • Develop compelling marketing campaigns to drive bookings and customer acquisition.
  • Create and disseminate a clear and consistent brand message that communicates Precision’s unique value proposition across all channels.
  • Plan and execute marketing campaigns leveraging social media, content marketing, conferences, paid advertising, and other modalities.
  • Organize PR initiatives, thought leadership content, and award submissions to enhance Precision’s visibility.
  • Effectively manage budgets, ensuring that marketing investments deliver measurable ROI.
  • Provide regular performance reporting, along with actionable recommendations for optimization.
  • Monitor industry trends, marketing analytics, and innovations to identify new business opportunities
  • Manage and mentor junior marketing team members, ensuring high-quality work, alignment with strategy, and professional development.

Qualifications:

Required:

  • Minimum 5–7 years of marketing leadership experience, preferably in the life sciences or healthcare industry, with a demonstrated ability to perform independently.
  • Minimum of 2 years of experience working in and knowledge of market access strategies and challenges (eg. IRA, Value frameworks, etc).
  • Experience with social platforms such as LinkedIn.
  • Strong writing abilities (writing sample required during the interview process).
  • Proven experience managing and mentoring junior team members, fostering their growth and contributions.

Preferred:

  • Experience with marketing tools such as HubSpot and Salesforce.
  • Knowledge of or experience working with life sciences companies.

Key Skills:

  • Leadership: Comfortable driving strategic and tactical initiatives and interacting with senior leaders.
  • Team Management: Demonstrated ability to manage and develop junior marketing team members.
  • Strategic Thinking: Proven ability to develop and execute marketing strategies that drive measurable business growth.
  • Self-Motivation: Resourceful and organized, with strong attention to detail and time management skills.
  • Communication: Excellent verbal, written, and interpersonal communication skills.
  • Problem Solving: Analytical reasoning and decision-making abilities to prioritize multiple projects and meet deadlines.

Compensation and Benefits:

Precision offers a comprehensive benefits package, including:

  • A discretionary annual bonus.
  • Health insurance, retirement savings plans, life insurance, and disability benefits.
  • Parental leave and paid time off for sick leave and vacation.

Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.

Reasonable estimate of the current range

$160,000$240,000 USD

Any data provided as a part of this application will be stored in accordance with our Privacy Policy. For CA applicants, please also refer to our CA Privacy Notice.

Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. 

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at [email protected].

It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process.

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The Company
HQ: Bethseda, MD
396 Employees
On-site Workplace
Year Founded: 2012

What We Do

We founded Precision Medicine Group in 2012 because we believed there was a transformational opportunity to improve the process of bringing new drugs to market. It involves utilizing technology, data, and human expertise. It is a big challenge that requires diverse talents. Our model involves both nurturing and investing organically and acquiring capabilities that we do not have but critically need. Our core executive team is anchored to this model, building life science services that address fundamental changes in healthcare that are necessary for health and outcomes improvement.

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