Senior Web & App Analytics Specialist

Posted 15 Days Ago
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İstanbul, Şişli, İstanbul
Hybrid
Mid level
Fintech • Payments • Financial Services
The Role
As a Senior Web & App Analytics Specialist, you will create funnels to analyze user behavior, inform product teams about insights, conduct event testing, and generate performance reports using web analytics technologies and tools. Your strong analytical skills will help identify performance improvements for financial services.
Summary Generated by Built In

Papara has been on a mission to create the best financial experience for its users. With over 20 million users, we are a leading fintech company based in Turkey. We provide fast, simple, affordable, and fun financial services. In short, we are the future of banking and finance.


We use design and technology to give our users the financial experience they deserve. Since we succeed nationally, we are now on a mission to bring our expertise to the global scale to make millions of transactions every day. 


Papara offers you an opportunity to use the latest technologies to build scalable, high-performing financial services by using the latest technologies. You will work in a fast-paced environment and be part of a team that constantly develops and renews itself. 


If you share that passion and believe in our mission, come and join us!


What You’ll Do?

- Creating various funnels (e.g., sales funnels, onboarding funnels) to analyze user behavior, and identify potential reasons for drop-offs at each stage. 

- Inform product teams about user behavior within the product and provide data-driven insights

on potential performance improvements. 

- Conduct event testing after website and application version updates or infrastructure changes

to ensure accurate data transfers to platforms.

- Generate monthly and ad-hoc reports to track performance, identify trends, and provide actionable insights.


Who You Are?

- Bachelor's degree in Economics, Technology, Statistics, Engineering or a related field.

- At least 4 years of professional job experience in a Web & App Analytics position.

- Strong analytical mindset and an ability to interpret data, uncover insights, and translate findings into actionable recommendations.

- Strong expertise in web analytics technologies, particularly Google Analytics 4 (GA4) and Google Tag Manager (GTM).

- Strong understanding of mobile attribution and MMPs (AppsFlyer, Adjust, etc.), including event tracking, postbacks, and troubleshooting. 

- Experienced in setting up, auditing, and integrating web & mobile app events, as well as tracking schema.

- Knowledge with reporting & data visualization tools tols like LookerStudio and Tableau.

- Having SQL and BigQuery skills and experience is a bonus.

- Proficient in using Amplitude and Mixpanel to analyze user behavior, create segmentation, and optimize product performance.

- Collaborate closely with SEO, Performance Marketing, and CRM teams to provide actionable insights, measure campaign effectiveness, and drive continuous improvement through a holistic data strategy.

How We Run?

  • Excellent communication skills, sense of urgency, accountability, and ownership,
  • Strong problem-solving and analytical skills,
  • Strong collaboration skills, responsive to project needs and demands in a fast-changing environment,
  • Passion for learning and continuous improvement,
  • Ability to work in a team environment as a reliable, responsible, and self-motivated team player,
  • The first seat in every meeting and interaction always belongs to the user.
  • Take ownership of every issue we are a stakeholder in and look at events beyond our responsibilities.
  • As we bring our ideas to life, we pay attention to the details, research, discuss, and finally act quickly.
  • We don't get stuck with traditional methods and popular opinions; we invent Papara-style ways of doing business.

What We Offer?

  • Market-competitive salary and pay-for-performance bonuses.
  • Salary-based private pension plan with 3% company contribution.
  • Transportation and meal allowance.
  • We care about your professional development; you can use your learning budget on any platform.
  • We care about you, private health & life insurance, a Gym in the office, and HPV vaccine.
  • Free access to all Papara services, 10% cashback on Papara Card payments, and 20% cashback on bill payments via Papara. You can have a Metal Card for free.
  • Technical equipment package that covers what you need. Internet allowance.
  • Free platform memberships: Spotify, YouTube Premium, Netflix.
  • Social activities: Happy Hours, Team Motivation Budget, Football Team, Sailing Team, Rowing Team, Cinema Club, Music Club, Travellers Club, Gastronomy Club etc.
  • No politics; You will be a part of a team that focuses on productivity and success. You will have the opportunity to work in a dedicated team that cares about your development.
  • We are against any form of discrimination. We believe that every individual has a unique personality.
  • Green and pet-friendly campus, Basketball Court, Sleeping Room, and unlimited coffee.


  • We strive to make the hiring process the fastest and most convenient.


    Come and join Papara!

Top Skills

SQL
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The Company
HQ: Istanbul, Istanbul
738 Employees
On-site Workplace
Year Founded: 2016

What We Do

Born and raised in Turkey, we kicked off our journey in 2016, setting out to free everyone from traditional systems, a world where financial freedom is a reality, not just a dream. Our dynamic and inclusive team of 500+ talented trailblazers makes financial services fast, simple, affordable, and fun. We're not just reinventing banking – we're creating the future of finance, one disruption at a time. Our community is 17 million strong and growing, making us one of the most trusted and well-loved finance apps on both the AppStore and Google Playstore, boasting an impressive average user rating of 4.8. This acclaim recognizes Papara as a leader in the fintech sector, even earning us a spot in the Global Fintech100 by KPMG and the title of Best Fintech Start-up by VISA. At Papara, we're here to build a brighter financial future for our users by introducing groundbreaking products and services. If our mission resonates with you, we invite you to join us on this daring journey. Together, we can disrupt, we can include, and we can redefine the future of finance.

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